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Panasonic, World's First Company to Leverage Next-Generation SRS Circle Surround Auto DX


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New SRS CS Auto DX is Only Audio Decoding Solution to Produce Surround Sound from Any Audio Source

SANTA ANA, Calif., Oct. 6 -- SRS Labs , the industry leader in surround sound, audio, and voice technologies, announced today that Panasonic Corporation Automotive Systems Company (Panasonic) is the world's first company to license and install SRS Labs' next generation in-car audio solution, SRS Circle Surround Auto DX(TM) (CS Auto DX), which delivers the industry's most comprehensive car surround sound experience, within the Panasonic Strada F-Class CN-HX3000D Car Navigation System.

"For many, the opportunity to enjoy their favorite music only comes while driving, so our goal at SRS is to make sure that no matter the length of a drive, that those in the car are provided with the very best auditory experience," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "We are very excited to continue working alongside Panasonic, and implement our new SRS CS Auto DX, enabling their consumers to enjoy an in-car audio experience that's both seamless and immersive, regardless of speaker placement."

SRS CS Auto DX, the next generation of the acclaimed CS Auto, is the industry's only audio decoding solution that incorporates state-of-the-art SRS-patented post-processing technologies to produce surround sound from any audio source. This solution provides Panasonic's car navigation/audio systems with the capability to overcome the obstacles that often hinder car-audio performance, such as poor speaker placement. As a result, CS Auto DX transforms any automobile into a veritable "home theater on wheels."

  Key SRS CS Auto DX features and benefits include:
  --  Entire cabin enjoys similar sweet spot for maximum realism and
      enjoyment
  --  Immersive surround sound experience, regardless of seat location
  --  Audio is "lifted" to each occupant's ear
  --  4.0 to 6.1 channels of audio output from any mono, stereo or 2-channel
      matrix encoded content
  --  Improved bass response that produces deep and rich base

  --  Vocals are elevated for crisp, clear dialog

Launched in September 2009, Panasonic's CS Auto DX-equipped Car Navigation Systems will be found in a wide array of vehicles across the globe, as well as available for aftermarket purchase. To learn more about the Panasonic Strada F-Class CN-HX3000D Car Navigation System, click here.

"Having implemented SRS CS Auto in our products in the past, we're extremely impressed with the latest evolution, SRS CS Auto DX, and we're proud to be the world's first manufacturer to implement it," said Mr. Kyouji Tanaka, Product Development Center for Panasonic. "SRS CS Auto DX, allows us to provide more immersive and natural surround sound to each car passenger, and we hope that our consumers will enjoy the rich benefit of a home theater audio experience in their car."

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

About Panasonic Corporation Automotive Systems Company

Under the Panasonic Group's brand slogan "Panasonic ideas for life", Automotive Systems Company strives to create a more safe, comfortable and environmentally friendly automotive society. From automobile multimedia to devices, it utilizes the group's collective advanced technology and ideas to expand the possibilities of cars and develop products for a future full of dreams. It prioritizes quality in all products so that customers can safely use them and seek to become a customer-trusted company. Through environmental and community activities, each and every employee continues to show the gratitude to society. Automotive Systems Company is committed to the creation of future automotive society filled with "dreams, safety, and excitement."