iCrossing Extends Toyota Mobile Site to Include Certified Used Vehicles

Mobile Search Tool Optimized for Multiple Devices

SCOTTSDALE, Ariz., Oct. 6 -- iCrossing, (http://news.icrossing.com/) a global digital marketing company, today announced that on-the-go users will be able to search Toyota Motor Sales USA, Inc.'s Certified Used Vehicle inventory for the best deals on previously owned Toyotas. The recently-added certified used vehicle content can be accessed via Toyota Motor Sales mobile site http://m.toyota.com/.

The certified used vehicle search functionality on the Toyota mobile site offers a unique rich media experience. It has been optimized for numerous devices that have Web browsing capabilities, including the iPhone. Consumers can use the mobile search functionality to find new and certified used vehicles, pricing, dealer information and photos of vehicles on the lot.

The project was part of a larger, multi-channel content strategy for Toyota. iCrossing redesigned and launched the Toyota.com site in the Fall of 2008. iCrossing also designed and built the new Toyota mobile site using the advance architectures they had developed for Toyota.com. The mobile site recycles content from the Toyota.com Content Management System (CMS) making updating information on the mobile site virtually maintenance free.

Under this strategy, earlier this year iCrossing also developed the Prius mobile site specifically designed for iPhone users and has been named a finalist for a Catalyst Interactive Advertising Award. You can few a demo of the site and vote for it for "Best in Show" at http://www.catalystaward.com/best_in_show/.

"Over the last 12 months we have seen solid Toyota Certified Used Vehicle sales in a very difficult market," said Steve Gallagher, Toyota Certified Used Vehicles (TCUV) marketing manager. "With enhanced shopping tools like the new mobile application, we aim to make the used car buying experience even easier and more enjoyable for our customers. iCrossing has been a great partner in helping Toyota leverage our existing assets and develop meaningful solutions that help us reach more customers. They have really spent the time to learn our business."

"Car shoppers rarely leave home without their cell phones," said Christopher Raymond, Group account director, automotive, iCrossing. "The enhancement to the site speaks to Toyota's larger strategy of making it as easy as possible for customers to find the Toyota vehicle that is right for them."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs nearly 34,000 people in the U.S. and sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit http://www.toyota.com/, http://www.lexus.com/, http://www.scion.com/ or http://www.toyotanewsroom.com/.

About Toyota Certified Used Vehicles

Launched in 1996, the Toyota Certified Used Vehicles (TCUV) program offers the next best thing to the purchase of a new Toyota. TCUV provides peace of mind in the purchase of a used vehicle that only a Toyota factory-backed certification program can offer. Since its inception, TCUV has sold over 2.2 million certified vehicles. Under TCUV, all vehicles undergo a 160-point quality assurance inspection, including mechanical and appearance reconditioning. TCUV also offers a 7-year, 100,000-mile limited powertrain warranty, a 7-year, 100,000-mile 24-hour roadside assistance plan, and a 3-month, 3,000-mile comprehensive used car warranty. Currently, over 93 percent of Toyota dealers offer vehicles under the TCUV program.

  Media Contact:
  Dana Mellecker
  iCrossing
  646 435 4456
  dana.mellecker@icrossing.com