Solid September for Mazda

NOTTING HILL, AUSTRALIA – October 6, 2009: Mazda Australia has decided to revise up its 2009 sales forecast, after achieving a record sales share of 9.2% for the month of September.

According to VFACTS figures released today, Mazda sold 7,205 new vehicles last month and bettered its previous September record share of 9.1% set in 2008.

Consistent sales across Mazda’s award-winning passenger and light commercial range has given Mazda Australia the confidence to increase its expected 2009 sales target by almost 3% to 74,000.

Year-to-date Mazda is still the country’s top-selling importer, with 57,695. The company has an 8.5 percent share in Australia’s new vehicle market. That’s up 0.54 percentage points on the same time last year.

The extremely popular New Generation Mazda3 sedan and hatch was the third best-selling car in the country last month and its year-to-date sales are up 3.6% on last year.

Managing director Doug Dickson is confident Mazda Australia will achieve its revised sales forecast.

“It’s a pretty exciting time for Mazda at the moment,” he said. “We’ve just launched a refreshed CX-9 range, and its smaller sibling CX-7 will also get a makeover later this month adding two new economical powertrains to the range; an all-wheel drive turbodiesel and a front-wheel drive naturally aspirated petrol.

“We’ve just had a really solid sales month, and really given the current climate, we couldn’t ask for more than that,” said Dickson. “For as long as we’re maintaining our momentum, I am confident we can achieve our revised target of 74,000.”