EasyCare Brings Back Old School Style Dealer Support
The job of the sales team is never easy. But the past few years have been exceedingly difficult for the auto industry. Keeping sales professionals motivated and performing is critical to every organization's success. In fact, ZS Associate's 2009 Incentive Practices Research Study indicated the greatest motivator is an incentive plan that includes an annual recognition program. But the current economy has left many companies trimming or cutting out this big-ticket expenditure. EasyCare is bringing back old school style with their Chairman's Trip. They are recognizing 140-150 dealers, including 65 new participants who have achieved sales goals. Their partners Mazda, Jaguar, and Land Rover will also participate alongside them by sending dealers of their own. "This year the Chairman's Trip for owners and operators will take them for 4 days to the Four Seasons in Costa Rica. Along with fun and surf, they will participate in roundtables with peers from around the country, representing various brands, to share ideas and best practices," says Joe Negley, Senior Vice President of Sales and Marketing. . "It is actually the world's largest 20-group meeting." EasyCare will share success of their recently unveiled Motor Trend Certified Advantage Program. These dealers will not only hear what is on the horizon for vehicle service contracts in the future, but their input will help shape the future of the industry. Please let me know if I can provide additional information or set up interviews with dealers or the EasyCare team. Best, Melissa Melissa Thomas-Dubois cid:image006.jpg@01CA1A62.0BEC8E90 O: 404.419.6677 x 110 C: 404-512-1217 F: 404-521-4056 <http://www.write2market.com/> www.write2market.com <http://www.twitter.com/write2market> cid:image003.gif@01CA1A62.0BD24FD0 <http://www.linkedin.com/companies/201623/Write2Market> cid:image004.gif@01CA1A62.0BD24FD0 <http://lisacalhoun.blogspot.com/feeds/posts/default> cid:image005.gif@01CA1A62.0BD24FD0