Johnson Matthey Rebrands Its EPA and CARB Verified Level 3 Advanced CCRT(R) System, the First Passively Regenerated Particulate Filter for 2.5g NOx EGR and Non-EGR Engines

The new brand name is AdvCCRT(TM) System

MALVERN, Pa., Oct. 6 -- Johnson Matthey has rebranded its Advanced CCRT® System, the second generation benchmark CCRT® filter technology for heavy duty diesel 2.5g NOx EGR and non-EGR engine retrofits.

The new brand name is AdvCCRT(TM) System, which replaces the former name, ACCRT(TM) System.

Marty Lassen, Johnson Matthey's Director of Commercial Development and Marketing, said, "This is a marketing decision to more clearly differentiate Johnson Matthey's product from other brand names that may appear to be similar. We want to clearly define this advanced technology for the heavy duty diesel market."

Lassen added that the company is in the process of revising all aspects of the AdvCCRT(TM) System's branding including, but not limited to, packaging, labels, advertising, trade show materials and other marketing and technical literature.

Johnson Matthey's AdvCCRT(TM) System --- the first passively regenerated particulate filter for 2.5g NOx EGR and non-EGR engine --- has been verified by the Environmental Protection Agency (EPA) for reducing particulate matter (PM) by more than 90%, while meeting EPA's stringent NO2 slip requirements. The California Air Resources Board (CARB) also verified the AdvCCRT(TM) System in April 2009.

The AdvCCRT(TM) System uses three distinct catalyst formulations specifically engineered for optimum performance. Upstream, a Johnson Matthey oxidation catalyst coated on a flow-through substrate optimizes conditions for the second, downstream catalytically coated wall-flow filter to burn off virtually all PM. The third catalyst, an NO2 decomposition catalyst, then reduces NO2.

About Johnson Matthey:

Traded on the London Stock Exchange (symbol: JMAT), Johnson Matthey is a speciality chemicals company focused on its core skills in catalysts, precious metals, fine chemicals and process technologies. The $15 billion company is 192 years old and employs around 8,500 people in 30 countries.

About Johnson Matthey's Emission Control Technologies (ECT):

As part of Johnson Matthey's Environmental Technologies Division, the world's largest supplier of catalysts for the automotive industry, Emission Control Technologies (ECT) has been providing cost effective catalytic solutions for the worldwide light and heavy duty diesel markets for more than 40 years.

http://ect.jmcatalysts.com/