BMW Sales Continue to Rebound

MULGRAVE, AUSTRALIA – October 6, 2009: Sales of new luxury BMW’s rose for the third month in a row in September.

BMW delivered 1,745 vehicles last month, the third strongest sales month in the company’s thirty year history in Australia.

The result was also the strongest September sales result ever recorded by the German premium brand.

The September performance was significantly up on the same month last year (+ 35 per cent) and 15 per cent up on the same month in 2007, which previously held the record for strongest September sales.

The monthly gain comes after a 2.1 per cent sales increase in August and 5 per cent increase in July, compared to the same months last year.

BMW is the best-selling luxury brand in Australia, even though year-to-date sales are trailing last year’s record tally by 5.7 per cent because of a contraction in the total luxury market. BMW's share of the total market is higher than it was last year however.

Stavros Yallouridis, managing director of BMW Group Australia, says he is cautiously optimistic about luxury car sales in the final quarter of the year.

“With the arrival of 15 new models as part of BMW’s EfficientDynamics offensive, we are well placed to capitalise on any upswing in luxury car sales,” he said.