PKE 2010 Live on RaceFanRadio Update

SCCA PRO RACING VOLKSWAGEN JETTA TDI CUP BECOMES PRESENTING SPONSOR FOR
NORTH AMERICA’S LARGEST KARTING EXPOSITION

***PKE2010 will be covered live with 25+ hours of videostreaming
throughout the entire weekend of February 7-10, 2010 from the South
Point Hotel and Casino in Las Vegas***

FOR IMMEDIATE RELEASE: Las Vegas, NV, October 5, 2009 – Organizers for
the SCCA Pro Racing Volkswagen Jetta TDI Cup series have determined that
one of the best places to find qualified candidates for their program
will be at the largest exposition dedicated to all things karting,
PKE2010. 

A significant number of VW’s top series drivers come from the North
American performance karting community, so as the event’s presenting
sponsor, VW Jetta TDI Cup will combine their final Driver’s Selection
Event with the PKE2010 in Las Vegas immediately following the
exposition. Potential series competitors will converge at the South
Point Hotel on Las Vegas Boulevard to compete for the coveted series
invitation.

Volkswagen will integrate their brand throughout the event with 2010
vehicles in virtually every corner of the show.  Managing Director of
the event, Ray Verhelst, said, “Their presence will be felt everywhere,
from the VW Competitor’s Cafe on the main exhibit floor to the Trophy
Kart exhibition jump where off-road karts will be flying over a new
Volkswagen Touareg!”

The VW Jetta TDI Cup sponsorship of PKE2010 will solidify its
relationship with the North American karting community. VW Jetta TDI Cup
Technical Director, Dennis McCormack stated “While we are clearly a step
up on the driver ladder system, we want our competitors to remain in
karting as a means to keep their driving skills sharp. By using
performance karting as the basis for the initial selection process, each
year competitors will need to return to their racing roots to earn
another chance at qualifying for the series.”

McCormack went on to say, “In choosing to create a partnership with the
PKE organization, we are firm believers that this show’s format,
location and focus will not only serve the VW Jetta TDI Cup needs, but
it will become an educational benchmark for thousands of karting
enthusiasts to learn about all the various performance karting outlets
and to actually get hands-on product knowledge. VW is proud to be a part
of this exciting marketing opportunity.”

An outdoor track has been created specifically for the PKE2010 show,
and the opportunity to utilize it is an important reason for the
partnership with VW.  

The Final Drivers Selection Committee will be breaking up the group of
candidates into segments to be tested behind the wheel of CRG/Rotax
karts on the sprint course and in new Volkswagen GTI’s on a
specially-designed Autocross area.  Both courses will be housed at the
South Point Hotel.  Training on and off the track will be held in the
hotel’s massive events center, and the final drivers challenge will be
off site on a local road course.

Each task is designed to be incrementally more challenging, allowing
the judges to whittle down candidates until they end up with the final
25. According to McCormack, “This will be like a driver’s boot camp with
challenges that will force the drivers to reach down deep to bring their
best skills to the table.”


The Volkswagen Jetta TDI Cup. 
During the VW Jetta TDI Cup season, drivers will compete in events on
road courses around North America in identical factory-prepared and
maintained Jetta TDI's powered by clean diesel. In addition to more than
$50,000 in prize money at stake during the season, the series champion
will receive Volkswagen factory career advancement support with a value
up to $100,000. Each driver who competes in the series will also earn a
Pro Racing license from SCCA at the conclusion of the season.

The VW Jetta TDI Cup car is powered by a 2.0-liter, four-cylinder TDI
clean diesel engine with six-speed, double-clutch, automatic DSG
transmission. The car is only slightly modified from stock with race
suspension and brakes. More information and an online prospective driver
application is available at www.volkswagenjettacup.com. 

Volkswagen of America, Inc. 
Founded in 1955, Volkswagen of America, Inc. is headquartered in
Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. Volkswagen is one of the world's largest producers
of passenger cars and Europe's largest automaker. Volkswagen sells the
Eos, Golf, New Beetle, New Beetle Convertible, GTI, Jetta, Jetta
SportWagen, Passat, Passat wagon, Tiguan, Touareg 2 and Routan through
approximately 600 independent U.S. dealers. All 2009 Volkswagens come
standard-equipped with the Electronic Stabilization Program. This is
important because the National Highway and Traffic Safety Administration
(NHTSA) has called ESC the most effective new vehicle safety technology
since the safety belt. Visit Volkswagen of America online at vw.com or
media.vw.com to learn more.

PKE2010 is the largest performance karting exposition in North America.
Scheduled for February 5-7, 2010 at the South Point Hotel and Casino on
the south end of Las Vegas Boulevard, this will be the only pure karting
event with a full exhibit floor, indoor and outdoor live racing and the
largest karting buy and sell swap ever held. The website is
www.pke2010.com and is now accepting indoor team registrations,
exhibitor reservations and hotel accommodations.

International Motorsports Marketing, LLC is a leading event management
and marketing organization behind motorsports marketing and branding
with a specific emphasis on performance karting in North America. The
company is involved with publishing, digital media marketing, event
management and competitive race series programs. The organization’s
management team has more than 40 years in successful motorsports sales
and marketing, matched with the production of hundreds of successful
events and major exhibitions around the world.

For full details, logon to: www.RaceFanRadio.com

Media CONTACT:

Rick Carlton
RickCarlton@racefanradio.com


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