CARFAX Names Zimmerman Advertising Agency of Record
FT. LAUDERDALE, Fla., Oct. 5, 2009 -- Today Zimmerman Advertising announces that, after six successful months of working with CARFAX on a project basis, it has been named the vehicle history information company's Agency of Record. Zimmerman, the nation's leading retail expert and brand builder, will now be responsible for all media planning and buying as well as creative.
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In December 2008 Zimmerman began work on the first new campaign for CARFAX - "Show Me the CARFAX." The campaign resulted in unprecedented growth in consumer awareness, making the CARFAX brand more valuable to dealer customers.
"Our relationship with Zimmerman has been all about synergy from the start," said communications director for CARFAX Larry Gamache. "They really understand the core of our business and our commitment to helping both buyers and sellers of used cars. Their work to date has furthered our ongoing growth in the marketplace and we look forward to working with Zimmerman."
"We are thrilled that we have been able to bring measurable success to CARFAX in a relatively short time; however, anyone that works with this agency knows that we are never content to rest on our successes," said Founder and CEO of Zimmerman Jordan Zimmerman. "As their Agency of Record we plan to continue to create progressive work that both raises awareness and drives behavior. We are dedicated to the common vision we share with CARFAX. Expect to see more great things coming from this important brand," Zimmerman concluded.
CARFAX considered some top agencies across the country in their original search. In the end, Zimmerman won the business because of its Brandtailing(TM) methodology and proven retail experience. The "Show Me the CARFAX" television campaign will continue at least through the end of 2009.
About CARFAX
Millions of consumers and thousands of used car dealers rely on the most trusted provider of vehicle history information, CARFAX, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, CARFAX instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports(TM) provide information that can impact a consumer's decision about a used car or truck. CARFAX Vehicle History Reports are available free at reputable used car dealers or may be purchased at www.carfax.com. CARFAX is a wholly-owned subsidiary of R.L. Polk & Co.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com.
About Omnicom Group
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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