Caterpillar Advances in Latest Global Brand Ranking

PEORIA, Ill., Oct. 2, 2009 -- With a value of $5 billion, the Caterpillar Inc. brand ranks 66th in the most current Best Global Brands List compiled by Interbrand, the world's largest brand consultancy. The 2009 ranking marks the eighth-consecutive year Caterpillar has been ranked as one of the world's top 100 brands. In 2008, the Caterpillar brand ranked 68.

"For more than 80 years, Caterpillar and its global dealer network have worked side by side to provide our customers with unmatched products and service support," said Caterpillar Group President Stu Levenick. "That dedication to our customers as well as Caterpillar's reputation for product innovation and quality is a key reason that our brand is recognized and valued in every region of the world."

To qualify for inclusion in the BusinessWeek/Interbrand Best Global Brands 2009 list, each brand must derive at least a third of its earnings outside its home country, be recognized outside of its base of customers and have publicly available marketing and financial data. This methodology evaluates brand value in the same way any other corporate asset is valued--on the basis of how much it is likely to earn for the company in the future. Interbrand uses a combination of analysts' projections, company financial documents and its own qualitative and quantitative analyses to arrive at a net present value of those earnings.

About Caterpillar:

For more than 80 years, Caterpillar Inc. has been making progress possible and driving positive and sustainable change on every continent. With 2008 sales and revenues of $51.324 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services, Caterpillar Logistics Services and Progress Rail Services. More information is available at http://www.cat.com/.

SAFE HARBOR

Certain statements in this release relate to future events and expectations and as such constitute forward-looking statements involving known and unknown factors that may cause actual results of Caterpillar Inc. to be different from those expressed or implied in the forward-looking statements. In this context, words such as "will," "would," "expect," "anticipate," "should" or other similar words and phrases often identify forward-looking statements made on behalf of Caterpillar. It is important to note that actual results of the company may differ materially from those described or implied in such forward-looking statements based on a number of factors and uncertainties, including, but not limited to, (i) adverse change in general economic conditions; (ii) adverse change in the industries Caterpillar serves including construction, infrastructure, mining, energy, marine and electric power generation; (iii) Caterpillar's ability to manage material, including steel, and freight costs; (iv) Caterpillar's ability to generate cash from operations, secure external funding for its operations and manage its liquidity needs; (v) material adverse change in customers' access to liquidity and capital; (vi) currency exchange or interest rates changes; (vii) political stability; (viii) market acceptance of the company's products and services; (ix) significant changes in the competitive environment; (x) epidemic diseases; (xi) severe change in weather conditions negatively impacting operations; (xii) changes in law, regulations and tax rates; and (xiii) other general economic, business and financing conditions and factors described in more detail in the company's Form 10-K filed with the Securities and Exchange Commission on February 20, 2009. This filing is available on our website at www.cat.com/sec_filings. We do not undertake to update our forward-looking statements.