American Honda Reports September 2009 Sales
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Pilot sales increase
TORRANCE, CA - October 1, 2009: American Honda Motor Co., Inc., posted total September vehicle sales of 77,229, a decline of 23.3 percent compared to September 2008, based on the daily selling rate*. Honda Division posted September sales of 69,970, a decline of 22.5 percent versus September 2008.
Honda total car sales decreased by 20.4 percent, to 41,982. Honda light-truck sales decreased 25.4 percent, to 27,988. Pilot sales increased 0.5 percent, to 5,438.
The Acura Division posted sales of 7,259, a decline of 30.3 percent compared to September 2008. The MDX was the brand's best-selling vehicle with 2,220 units sold.
*The daily selling rate is calculated with 25 days for September 2009 and 24 days for September 2008. The year-to-date daily selling rate is calculated with 229 days for 2009 and 230 days for 2008. All percentages reflect the daily selling rate.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.
American Honda Vehicle Sales For September 2009
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda Total 77,229 96,626 -23.3% 884,136 1,180,583 -24.8%
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Total Car Sales 46,269 56,031 -20.7% 549,927 730,160 -24.4%
Total Truck Sales 30,960 40,595 -26.8% 334,209 450,423 -25.5%
Honda Total
Car Sales 41,982 50,611 -20.4% 501,254 664,596 -24.2%
Honda Total
Truck Sales 27,988 36,018 -25.4% 306,254 400,159 -23.1%
Acura Total
Car Sales 4,287 5,420 -24.1% 48,673 65,564 -25.4%
Acura Total
Truck Sales 2,972 4,577 -37.7% 27,955 50,264 -44.1%
Domestic Car Sales * 38,362 42,766 -13.9% 427,310 545,218 -21.3%
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Honda Division 36,328 39,749 -12.3% 401,428 509,559 -20.9%
Acura Division 2,034 3,017 -35.3% 25,882 35,659 -27.1%
Domestic Truck Sales * 27,728 33,716 -21.0% 301,203 356,856 -15.2%
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Honda Division 24,756 29,139 -18.4% 273,248 306,592 -10.5%
Acura Division 2,972 4,577 -37.7% 27,955 50,264 -44.1%
Import Car Sales 7,907 13,265 -42.8% 122,617 184,942 -33.4%
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Honda Division 5,654 10,862 -50.0% 99,826 155,037 -35.3%
Acura Division 2,253 2,403 -10.0% 22,791 29,905 -23.5%
Import Truck Sales 3,232 6,879 -54.9% 33,006 93,567 -64.6%
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Honda Division 3,232 6,879 -54.9% 33,006 93,567 -64.6%
---------------- ----- ----- ------ ------ ------ ------
MODEL BREAKOUTS BY DIVISION
Honda Division Total 69,970 86,629 -22.5% 807,508 1,064,755 -23.8%
-------------------- ------ ------ ------ ------- --------- ------
Fit 3,284 6,515 -51.6% 55,475 63,368 -12.1%
Accord * 20,826 22,371 -10.6% 221,369 313,228 -29.0%
Memo: Accord Hybrid 0 0 1 196 -99.5%
Civic * 16,093 21,577 -28.4% 207,883 285,715 -26.9%
Memo: Civic Hybrid 152 2,020 -92.8% 14,166 27,597 -48.4%
S2000 33 148 -78.6% 731 2,276 -67.7%
Insight 1,746 0 15,791 0
FCX 0 0 0 6
FCX Clarity 0 0 5 3 67.4%
------------- ---- ---- ---- ---- ---- -----
Odyssey * 5,735 10,783 -48.9% 77,978 112,041 -30.1%
Pilot * 5,438 5,192 0.5% 61,876 79,430 -21.8%
CR-V * 14,554 15,928 -12.3% 142,906 158,024 -9.2%
Element * 831 1,739 -54.1% 11,570 22,429 -48.2%
Ridgeline 1,430 2,376 -42.2% 11,924 28,235 -57.6%
----------- ----- ----- ------ ------ ------ ------
Acura Division Total 7,259 9,997 -30.3% 76,628 115,828 -33.6%
-------------------- ----- ----- ------ ------ ------- ------
RSX 0 0 0 1
TL * 2,034 3,017 -35.3% 25,882 35,659 -27.1%
TSX 2,103 2,144 -5.8% 21,300 26,138 -18.2%
RL 150 259 -44.4% 1,491 3,766 -60.2%
----- --- --- ------ ----- ----- ------
MDX * 2,220 3,669 -41.9% 20,980 36,888 -42.9%
RDX * 752 908 -20.5% 6,975 13,376 -47.6%
-------- --- --- ------ ----- ------ ------
Selling Days 25 24 229 230
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate