Sheltra Motorsports Racing To Spread The Word

Sheltra  Motorsports Racing To Spread The Word  

“Team;  Marketing Partner Join Forces To Raise Awareness Through Kimmie  
Cares�?? 
KANSAS  CITY, Kansas (October 1, 2009) - - Officials  from Sheltra 
Motorsports and their primary marketing partner Buffalo Wings &  Rings jointly 
announced today that the two have joined forces for the month of  October and 
November to raise awareness of Breast Cancer through Sheltra  Motorsports’s 
racing program beginning with Thursday’s ARCA RE/MAX Series Kansas  Lottery 150 
(No. 60 Dodge Charger) and expanding to Saturday’s NASCAR Nationwide  
Series Kansas Lottery 300 (No. 81 Dodge Charger). 
Both  organizations have chosen Kimmie Cares, a foundation headquartered in 
 Cincinnati, Ohio as its official Breast Cancer Awareness Charity for the 
month  of October.  
The  Kimmie cares doll, book, from The Partners For A Cure Foundation 
address two  critical and often overlooked issues for women with cancer - helping 
moms  explain the effects of cancer to their small children, and helping 
both child  and adult share their fears and feelings so they can remain close 
during this  time of illness. 
While  many other organizations fund cancer research, donating money for 
equipment, new  medicines and scientists' salaries, the The Partners For A 
Cure  Foundation takes a somewhat different approach. Proceeds generated from 
the  sale of the Kimmie Cares doll as well as donations collected through 
other means  are distributed not to scientists, but to individuals with cancer. 
PFACF  helps patients who are struggling financially from the high costs of 
cancer  treatment and related cancer care expenses. 
“This  is just an incredible opportunity for Sheltra Motorsports,�?? said 
driver Patrick  Sheltra. “Everyone knows someone or someone through a friend 
who is or has been  diagnosed or even sadly died of Breast Cancer. While we 
can’t change what has  happened to them we can try through exposure and 
events to make a difference.  I’m proud that our race team has joined forces with 
Buffalo Wings & Rings  through Kimmie Cares to spread the word. Believe me, 
we’re going to spend every  waking moment over the next two months to try 
and make a difference.�??   
Charlie  Francus, Marketing Manager of Buffalo Wings & Rings commented by 
saying, “We  are proud to be a part of this outstanding effort with Sheltra 
Motorsports;  Patrick Sheltra and Kimmie Caries to raise awareness and 
support the fight  against Breast Cancer in the month of October.�??  
The  loss of a loved one hits close to home especially within the Sheltra 
Motorsports  and Buffalo Wings & Rings tier as fellow team member and Buffalo 
Wings &  Rings franchisee owner Leonard Ranieri tragically lost his wife, 
Eliza Ranieri  last October to the disease. The team is racing in her honor 
this weekend at  Kansas Speedway as well as the ARCA RE/MAX Series season 
finale next weekend at  Rockingham Speedway.  
The  team has revamped their team logo while Buffalo Wings & Rings has 
added the  traditional Breast Cancer ribbon around their logo for the two month 
project.  The Buffalo Wings & Rings signage on the racecars will also boast 
the same  layout.  
To  remember Eliza, the team has leaned on long-time Sheltra Motorsports 
supporter,  _totalracebabe.com_ (http://www.totaracebabe.com/)  who has 
created special “Together We  Can Make A Difference�?? bracelets which are 
available to friends, family and  associates who want to show their support of 
Breast Cancer. The bracelets are  available now through Sunday, November 15th 
through the team’s web  site at _PatrickSheltra.com_ 
(http://www.patricksheltra.com/)  or _BuffaloWingsandRings.com_ (http://www.buffalowingsandrings.com/) 
 and _KimmieCares.com_ (http://www.kimmiecares.com/) . A large percentage 
of each bracelet  will be donated to Kimmie Cares through the Eliza Ranieri 
Foundation.   
“Leonard  is the man who brought Buffalo Wings & Rings to racing and for 
that we are  forever grateful,�?? added Sheltra, who will make his first 
Nationwide Series  start at Kansas Speedway this weekend. “He is a great friend to 
this team and I  know that he is missing his wife greatly but he has told us 
from day one about  how he wants to make a difference and spread awareness 
of Breast Cancer in her  honor. Here’s our chance and we plan to have him 
involved in every step of the  way.�??  
Additionally,  the team will sport an all-pink camouflage No. 60 Buffalo 
Wings &  Rings-Kimmie Cares Toyota Camry next weekend at Rockingham Speedway. 
Sheltra  also has a special pink uniform from Awesome Racewear which he’ll 
auction off  following the 21st race of the season with the proceeds also 
going to  Kimmie Cares on behalf of the Eliza Ranieri Foundation.  
“We’re  remembering Eliza but we’re not forgetting the thousands of women 
who have or  had Breast Cancer,�?? sounded Sheltra. “We’re also not 
forgetting about everyone  else that has some form of Cancer. It’s an ugly disease 
and we just want them  all to know that they’re all in our thoughts and 
prayers.�??   
The  “Together We Can Make A Difference�?? bracelets will also be available 
for  purchase for race fans in the Kansas City, Kansas area this weekend as 
_totalracebabe.com_ (http://www.totaracebabe.com/)  has inked an agreement 
with Turn 2  Marketing to sell the bracelets at the following souvenir 
trailers this weekend  at Kansas Speedway: 3M, CAT, Crown Royal, Ford, General 
Mills, Jack Daniels and  NAPA.  
The  Kansas Lottery 150 (100 laps/150 miles) is the 20th of 21 events on  
the 2009 ARCA RE/MAX Series schedule. The  ninth ARCA race held at Kansas is 
a one-day show. Practice begins Thursday, October 1 with a two hour practice 
session  planned from 9:00 a.m. - 11:00 a.m. Menards Pole by Ansell 
qualifying is slated  to begin at 1:00 p.m. The event will take the green  flag 
shortly after 4:00 p.m. The race will be broadcasted live on SPEED and  through 
the ARCA Racing Network (ARN) online at _arcaracing.com_ 
(http://www.arcaracing.com/) .  All times are local.  
The  Kansas Lottery 300 (200 laps / 300 miles) is the  29th of 35 events on 
the 2009 NASCAR Nationwide Series schedule. The  annual Fall tradition is a 
two-day show. Practice begins Friday, October 2  with an hour and a half 
practice session planned from 2:00 p.m. – 3:30  p.m. A final practice session 
has been etched in on Thursday night from 5:00  p.m. – 6:00 p.m. Qualifying 
is set for Saturday, October 3 set to roll off at  9:00 a.m. The event will 
take the green flag shortly  after 2:30 p.m. The event will televised live 
on ESPN2 with a pre-race show  scheduled to lift off at 2:00 p.m. Additional 
race coverage will be available  through the Motor Racing Network (Radio) 
and Sirius satellite radio  channel 128 also launching at 2:00 p.m. All times 
are  local. 
For  more on Patrick Sheltra, the Sheltra Motorsports team and marketing 
partnership  opportunities please visit  _PatrickSheltra.com_ 
(http://www.patricksheltra.com/) .  
For  additional input on Buffalo Wings & Rings, please connect to 
_Buffalowingsandrings.com_ (http://www.buffalowingsandrings.com/)  or call  
513.831.WING. 
About  Sheltra Motorsports: 
Sheltra  Motorsports (_sheltramotorsports.com_ 
(http://www.sheltramotorsports.com/) ) is a three-tier Motorsports  operation consisting of dirt and 
asphalt competition. Patrick Sheltra, a 23-year  old native of Indiantown, 
Florida competes in the UMP and WoO (Dirt) Series;  while also running a full 
schedule in the ARCA RE/MAX Series (No. 60) and a  limited schedule in the 
NASCAR Nationwide Series. Sheltra Motorsports ownership  is combined of 
Richard, Grace and Patrick Sheltra. The team is headquartered in  Indiantown, 
Florida with additional operations in Richmond, Indiana and  Whitesville, 
Kentucky.  
About  Buffalo Wings & Rings: 
Buffalo  Wings & Rings is the fastest-growing privately owned franchised 
chain of  restaurants in the nation serving Buffalo-style chicken wings, onion 
rings,  burgers, chicken and salads. Founded in 1988 in Cincinnati, Ohio, 
Buffalo Wings  & Rings operates franchised restaurants throughout the United 
States.  Buffalo Wings & Rings was ranked the  No. 1 fastest growing 
restaurant chain nationwide in the July 2008 issue of Restaurant Business, and 
ranked in the  top 500 franchises in the January 2009 issue of Entrepreneur.  
For more information, visit _buffalowingsandrings.com_ 
(http://www.buffalowingsandrings.com/)  or call 513-831-WING. 
### 
TEAM  COMMUNICATIONS CONTACT:  
NAME: Chris  Knight, Sheltra Motorsports   
PHONE: 239.834.9797  or 239.214.1083   
EMAIL:   
(mailto:%20%20\n%20%20%20This%20email%20address%20is%20being%20protected%20from%20
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_chris@patricksheltra.com_ (mailto:chris@patricksheltra.com)