Audi of America Selects New CRM Agency of Record

HERNDON, Va., Sept. 30 -- --  Agreement signed with RTC Relationship Marketing of Washington, D.C.
  --  RTC will assist Audi in enhancing its vehicle owner and prospective
      customer communications

  --  Selection of RTC fits with the Audi Hometown Strategy to increase its
      profile in the Washington, D.C. region

Audi has engaged RTC Relationship Marketing of Washington, D.C., to serve as its customer relationship marketing agency of record.

Under the new agreement with Audi, the agency will develop enhanced owner communications, programs to increase loyalty and efforts to attract new customers to the Audi brand.

"As we looked at the strengths of several CRM agencies, RTC Relationship Marketing stood out with its expertise across the full range of CRM disciplines, the passion of its employees for the Audi brand and its deep resources as a national leader in its field," said Scott Keogh, Chief Marketing Officer, Audi of America.

RTC Relationship Marketing envisions ample opportunities to further engage owners to build lasting relationships with the brand.

"Audi is obviously a leader in automotive design and technology, and we hope to help extend that leadership into cultivating strong lasting relationships with prospects and owners," said Barry Kessel, CEO of RTC Relationship Marketing. "It's interesting that the very name Audi traces back to the Latin verb 'to listen,' which we believe is how great brands earn trust and gain a competitive advantage. Listening is how we learn what people want, think and believe. By listening carefully, we can engage with individuals in a meaningful dialog to help them find their own truths about this great brand and the automobiles they create."

The selection of RTC Relationship Marketing fits with a 'Hometown Strategy' that Audi of America has developed to build its profile in the Washington, D.C., market that has served as the company's headquarters base since the summer of 2008. With this strategy, Audi is working closely with businesses in the region, as well as public and private organizations.

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT RTC RELATIONSHIP MARKETING

RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in Washington, D.C., with an office in New York City. RTCRM boasts more than 40 years' worth of innovative, targeted solutions that grow its clients' brands and help them forge lasting, valuable relationships with their customers. What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. To learn more about RTCRM, please visit www.rtcrm.com.