Bosch's 'The Drive to 35.5' Media Ride & Drive
Executive remarks and discussions also will be Webcast
The Drive to 35.5
Applying the right technology to improve fuel efficiency and safety
WHAT: Bosch has a variety of technologies available today, as well as
several in development, to help automakers meet the proposed
35.5 mpg national program. Bosch recognizes there are many
challenges in meeting this proposed standard, however, as a
committed supplier we are helping automakers meet new emissions
and fuel economy standards while continuing to focus on safety.
And, more importantly, helping provide vehicles that consumers
want to buy with features and benefits they value.
Join Bosch executives and Ford vice president, global
powertrain engineering Barb Samardzich, as they discuss the
technologies, opportunities and challenges leading to 35.5 mpg.
WHO: Bosch Executive Panel
-- Sujit Jain, regional president, gasoline systems, Robert
Bosch LLC
-Powertrain Electrification and Gasoline Direct Injection
-- Dr. Johannes-Joerg Rueger, senior vice president, diesel
systems engineering, Robert Bosch LLC
-Diesel Systems including Common Rail and Aftertreatment
-- Scott Winchip, regional president, starter motors and
generators, Robert Bosch LLC
-Start/Stop and High-Efficiency Alternators
-- Tim Frasier, regional president, automotive electronics,
Robert Bosch LLC
-Enabling technologies including Electric Power Steering
(EPS) and Electronic Battery Sensor
-- Ronaldo Reimer, regional president, chassis systems
control, Robert Bosch LLC
-Safety systems including Adaptive Cruise Control (ACC)
and Predictive Emergency Brake (PEB)
WHEN: Thursday, October 1
9 a.m. until 3 p.m. ET
9 a.m. until Noon ET - Bosch/Automaker Discussions/Q&A
Noon until 3 p.m. ET - Ride & Drive and Lunch
WHERE: Bosch's Flat Rock Proving Ground
3701 Newburg Road
Flat Rock, Michigan 48134
VEHICLES: The following production vehicles will be available during the
ride & drive, demonstrating Bosch's technology, in addition to
Bosch fleet and demonstration vehicles:
Ford
The 2010 Lincoln MKT and Lincoln MKS; and 2010 Ford Flex all feature
Ford's fuel-efficient EcoBoost(TM) engine, powered by Bosch's Gasoline
Direct Injection technology with turbocharging technology.
General Motors
The newly redesigned 2010 Chevrolet Equinox offers class-leading fuel
economy from a gasoline direct injection engine and is equipped with
Bosch/ZFLS Electric Power Steering (EPS).
Volkswagen
Volkswagen's 2009 CC 2.0T and the 2009 Volkswagen GLI 2.0L FSI Turbo both
feature Bosch's Gasoline Direct Injection technology with turbocharging
technology.
The 2009 Volkswagen Jetta TDI, the country's first-launched, 50-state
compliant clean diesel vehicle, features Bosch's Piezo Diesel Common Rail
Injection system.
Audi
The reengineered 2009 Audi TT Coupe features Bosch/ZFLS Electric Power
Steering (EPS) technology.
The compact executive 2009 Audi A4 offers stylish and luxury features as
well as its best-in-class fuel economy with Bosch Gasoline Direct
Injection technology and turbocharging technology.
Audi's 2009 Q7 TDI crossover features emission-reducing clean diesel
technology. Bosch supplies its Denoxtronic with Selective Catalytic
Reduction (SCR) technology to the vehicle.
Mercedes-Benz
The 2010 Mercedes-Benz ML350 BlueTEC features a 3.0-liter V6 turbo diesel
engine with "AdBlue" exhaust treatment, assisting the SUV in meeting the
50-state emission standards. Bosch's Denoxtronic with SCR technology
helps power the diesel vehicle.
BMW
The 2009 BMW X5d packages fuel efficiency and affordability into a luxury
compact SUV; Denoxtronic with SCR technology from Bosch is featured on
the vehicle.
Bosch Demonstration Vehicles featuring:
-- Adaptive Cruise Control (ACC) technology
-- Predictive Emergency Brake with Predictive Collision Warning (PCW)
-- Side View Assist and Rear Video with Ultrasonic Sensors
-- Electric Power Steering
-- Jetta TDI Sidewinder featuring Gale Bank's Six-Gun Performance
Controls System
WEBCAST: The Bosch Executive Panel and Barb Samardzich's remarks will be
Webcast. Click here to register for the webcast:
http://events.powerstream.net/002/00552/20091001DriveTo355/
A confirmation e-mail with user name and password will be sent
to you prior to the event.
If you are not able to participate in the live webcast, the
archive broadcast will be made available at the same web
address listed above, beginning on Oct. 2, and can be viewed
for the next 30 days.
CONTACT: Cheryl Kilborn Shelly Otenbaker
Robert Bosch LLC Eisbrenner Public Relations
Office: 248-876-1167 Office: 248-641-1446
Mobile: 248-758-8388 Mobile: 248-506-6696
/PRNewswire -- Sept. 29/
