NASCAR Media Group and Automotive Broadcasting Network Ink Deal
PONTE VEDRA BEACH, Fla.--The Automotive Broadcasting Network™ (ABN), auto retailing’s first private television network fueled by CBS, today announced that the company has entered an agreement with NASCAR Media Group to deliver weekly NASCAR racing video recaps to Chevrolet, Dodge, Ford and Toyota dealer-customers across the county. The two-minute videos, produced by NASCAR Media Group and seen in dealer showrooms, will feature results and updates from NASCAR’s three national series: the NASCAR Sprint Cup Series, the NASCAR Nationwide Series, and the NASCAR Camping World Truck Series.
“This partnership further expands the unique and high-quality content that ABN provides its dealers,” said Jerry Daniels, founder of Automotive Broadcasting Network. “With NASCAR’s immense national fan base, it’s truly a win-win for the dealers and their customers.”
“Automotive Broadcasting Network has developed a unique communication medium to reach consumers outside their homes in a way that resonates and entertains the consumer while giving dealers and manufacturers the ability to reach a highly desirable demographic,” said Jay Abraham, Chief Operating Officer, NASCAR Media Group. “We are delighted to be able to bring exciting highlights from NASCAR races directly into dealer showrooms nationwide.”
ABN (www.abnetwork.com) provides a high-impact marketing channel that helps automotive dealers increase sales across departments by going beyond the reach of traditional media. In addition to the new NASCAR updates, the in-dealership, private television network features high-quality, fast-paced, family-friendly programming from CBS and a series of automotive-specific “shorts” such as tech tips, and walk-arounds. The content is specifically aimed to entertain and educate customers, increase customer loyalty and customer satisfaction, and ultimately boost sales by cross-selling dealership visitors on available products and services.
Since its launch in March 2008, ABN has installed hundreds of dealers in more than 33 states, and continues to ramp up efforts to increase its market share among the nearly 20,000 import and domestic dealers across the country.
“Having the Automotive Broadcasting Network’s programming in our showroom brings another level of service to our customers,” said Nester Mena/General Manager, Courtesy Chevrolet at the Airport, www.courtesychevroletairport.com. “Adding NASCAR highlights to an already entertaining list of programming makes it all that more appealing and will help us grow customer loyalty and boost sales.”
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
About NASCAR Media Group
NASCAR Media Group (NMG) is NASCAR’s media, marketing, and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate NASCAR into mainstream entertainment. Projects developed by NMG include award-winning television programs and theatrical releases, such as the acclaimed biopic “DALE”, which aired on Country Music Television (CMT) following a theatrical release in NASCAR race markets; Quest for the NASCAR NEXTEL Cup, an Emmy-Award winning television series offering a fast-paced, up-close HD look at the 12 drivers competing in NASCAR’s playoffs; “NASCAR 3D: The IMAX Experience"; and “Talladega Nights: The Ballad of Ricky Bobby.” Earlier this year, in partnership with BET, NASCAR Media Group announced the development of a new program, “Changing Lanes,” which will spotlight up and coming drivers and those supporting them behind the scenes.
About Automotive Broadcasting Network
Founded in 2008 by senior automotive retail executives, Automotive Broadcasting Network (www.abnetwork.com) is the first, in-dealership private television network controlled by the dealer. Automotive Broadcasting Network (ABN), which is fueled by the CBS Television Network, leverages existing dealership assets to assist automobile dealerships with selling more products and services in an entirely unique and professional manner. With the primary goal of driving additional revenue and customer loyalty, ABN also improves CSI by reducing customer perceived wait times, and eliminates competitive advertising and negative news being shown in the dealership. ABN is based in Ponte Vedra Beach, Florida.