YuMe Launches the First 'PowerRoll DataConnect' with Land Rover

YuMe's Popular PowerRoll Video Ad Placement Now Supports the Ability to Accept an XML Data Feed Land Rover is First Client to Leverage this Capability With an Auto Retailer Look-Up Feature Based on Zip Code Data Entered by Viewers

REDWOOD CITY, Calif., Sept. 28 -- YuMe, the first dedicated video ad network and provider of the leading video ad management platform ACE, announced today the launch of PowerRoll DataConnect with Land Rover, manufacturer of the most capable sport utility vehicles in the world. PowerRoll is a video ad that is enhanced with an interactive overlay or graphics (GIF, JPG, or Flash) on top of the video, making it more relevant, informative and engaging. YuMe's new DataConnect feature provides the ability for advertisers to pull in any xml data feed, like auto retailer locations, and in real-time display this information to viewers who are viewing the in-stream video ad.

"We are excited to partner with YuMe for the launch of PowerRoll DataConnect," said Finbar McFall, Vice President of Marketing for Land Rover North America. "This ad placement allows us to leverage the immersive power of video together with the engagement of an overlay all in one ad unit, delivering a more engaging and interactive viewing experience. In addition, the ability to tie into our database is an opportunity for us to dynamically control the creative message so that our ads are more relevant to the viewer, which, in turn, we believe will help drive more traffic to our local Land Rover retailers."

As online video grows in popularity among consumers, advertisers are seeking new and creative ways to engage and interact with their target audience. PowerRoll DataConnect, another YuMe first, offers a great way for advertiser's to further educate their audience about their brand, product or service, fostering additional communication and driving transactions. With Land Rover's campaign, an interactive overlay appears along with their video ad asking viewers if they want to locate a local retailer by entering in their zip code. Once the viewer enters their zip code, the ad pauses and the address and phone number of the three closest locations is displayed. The viewer can also click and visit the local retailer's website. Once the viewer closes the expanded creative, the ad resumes playing. Additional interactive features available within the expanded creative include data collection, like an email address, and polling.

To experience and interact with YuMe's new PowerRoll DataConnect ad unit, go to www.yume.com/ad_gallery.

"PowerRoll DataConnect fosters a dialogue between the brand and its viewers complementing versus distracting from the video ad," said Michael Mathieu, CEO of YuMe. "We're pleased to partner with Land Rover on the launch of PowerRoll DataConnect and to further expand our growing roster of innovative video ad products afforded by our leading video ad technology."

PowerRoll DataConnect is another example of an innovative video ad placement powered by YuMe's ACE video ad platform. With over 500 premium publishers currently utilizing ACE, YuMe is able to not only offer advertisers unique video ad placements at scale, but also advanced targeting and real-time campaign optimization, improving performance and maximizing ROI. The launch of PowerRoll DataConnect follows on the heels of YuMe's launch of its InSynch Video Takeover ad placement, which has seen significant adoption. Brands that have recently launched an InSynch campaign include Axe, Dove, Vitamin Water, Universal Pictures and Kellogg's.

About YuMe

YuMe is the first dedicated video advertising network and provider of the leading video ad management platform ACE. With 500+ publishers, more than 1 billion video streams and 63 million unique viewers per month, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management platform ACE gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms--Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe's website at www.yume.com and the take2video blog at www.yume.com/blog.

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing 800m pounds Sterling on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

For more information, visit http://us.medialandrover.com/.