Yokohama Tire Corporation's Grassroots Program Includes Three Upcoming Car Shows

FULLERTON, Sept. 23, 2009: Yokohama Tire Corporation is continuing to reach out to enthusiasts through grassroots programs, such as its involvement in three upcoming car shows: the Z Car Convention in San Antonio, Texas; BMW Oktoberfest in Braselton, Georgia; and Japanese Classic Car Show in Irvine, California.

“Car-club events such as these enable us to interact with loyal customers and introduce our products to new customers interested in advanced technology,” said Fred Koplin, Yokohama director, marketing communications. “We’re especially excited about our full line of ultra high-performance tires, including the new ADVAN Neova® AD08 and the ADVAN Sport ZPS® (Zero Pressure System) runflat tire, as well as our orange-oil infused dB Super E-spec™ tire – all of which will be on display.”

Yokohama is a Gold sponsor of the five-day Z Car Convention (September 28-October 2), the national meeting of the Z Car Club of America, and will have a display and handout literature. Yokohama is the OE on the Nissan 370Z and exclusive OE on the Nismo Z.

For the weeklong BMW Oktoberfest (September 28-October 4), which is the BMW Car Club Association’s largest national gathering, Yokohama will be there in force with a prominent booth.

The Japanese Classic Car Show (October 3), features an array of “old school” Japanese car brands. Yokohama is an official sponsor and will have a display.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com