Earnhardt Ganassi Racing - VaselineR MEN Lotion Teams with
Earnhardt Ganassi Racing with Felix Sabates for NASCAR Sprint Cup
Series Events at Dover and Martinsville
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FOR IMMEDIATE RELEASE
Contact: Jarrod England at Earnhardt Ganassi Racing with
Felix Sabates, 704.662.9642
Vaseline PR Contact: Michelle Sabari, M Booth & Associates,
212.539.3231
Vaseline(r) MEN Lotion Teams with Earnhardt Ganassi Racing with Felix
Sabates for NASCAR Sprint Cup Series Events at Dover and Martinsville
CONCORD, N.C. (Sept. 23, 2009) - Unilever, one of the world's largest
consumer products companies, announced on July 23, 2009 that Vaseline(r)
MEN lotion would be an associate sponsor of Target Chip Ganassi Racing
and Earnhardt Ganassi Racing with Felix Sabates. As part of that
relationship, Vaseline(r) MEN lotion will be the primary sponsor of the
No. 1 Chevrolet driven by Martin Truex Jr. at this weekend's race at
Dover International Raceway on Sept. 27 (ABC, 1:00pm ET) and the Oct. 25
(ABC, 1:00pm ET) race at Martinsville Speedway.
The Vaseline(r) MEN lotion paint scheme made it's motorsports debut for
Target Chip Ganassi Racing on the No. 10 Honda-Dallara car driven by
Dario Franchitti at the IndyCar Series race in Edmonton, Alberta on July
26, when Franchitti brought home a fifth-place finish.
Notes of Interest:
Martin Truex Jr., No. 1 Chevrolet: Truex has a total of 144 starts in
the NSCS, with one win, 12 top-fives, 34 top-10s, and there poles. The
Mayetta, NJ native made his mark in the NSCS after claiming his first
pole award, seven top-five finishes, 14 top-10s, and his career first
victory at Dover International Raceway during the 2007 season. Truex is
a two-time winner of the NASCAR Nationwide Series Championship in 2004
and 2005.
Vaseline(r) MEN lotion: The Vaseline(r) MEN lotion range includes
lightweight, quick-absorbing body and face lotions that give men strong,
resilient skin. The products: Vaseline(r) MEN Fast Absorbing Body &
Face Lotion provides instant relief for everyday dryness and absorbs in
less than 15 seconds; Vaseline(r) MEN Extra Strength Body & Face Lotion
moisturizes to heal severely dry skin. The lotions are designed to
fortify men's skin to make it more resilient and are ideal for everyday
use on all skin types.
Vaseline(r) MEN Display on the Midway at Dover: Vaseline will have an
onsite tent manned by brand ambassadors to help educate NASCAR fans on
the importance of skin health and Vaseline(r) MEN lotion at both Dover
and Martinsville. Fans will also be challenged by interactive games at
the display, including a Spinning Wheel of skin health questions and a
Simulated Pit Stop Tire change. The tire changing display is meant to
mimic the 15 seconds that it takes for Vaseline(r) MEN to quickly absorb
into your skin. The display space will be open from 9am - 3pm ET on
Saturday, Sept. 26 and 7:30am - 1:30pm ET on Sunday, Sept. 27.
Driver, Martin Truex Jr. Appearance: Earnhardt Ganassi Racing's Martin
Truex Jr. will make a 15-minute appearance at the Vaseline(r) MEN
display space on the Dover International Speedway midway on Sunday, Sept
27. The driver will stop by to answer questions from fans at 10:45am ET
on Sunday morning.
Quoteboard:
Srini Sripada, Marketing Director of Unilever skincare: "We are very
pleased to be partnering with NASCAR to help generate awareness for the
Vaseline MEN brand. As a sport based on speed, it provides a terrific
platform for the brand to communicate its product benefits of fast
absorption and quick relief to the male consumer."
Martin Truex, Jr., Driver of the No. 1 Chevrolet: "I'm really looking
forward to driving the Vaseline MEN lotion car at Dover and
Martinsville. They are another addition in a long line of great partners
that we've had on our car this season. I got my first win at Dover in
2007 and I hope to have another strong performance there."
About Vaseline: Vaseline(r) products are manufactured by Unilever [NYSE:
UL, UN], one of the world's largest consumer products companies. With a
135+ year heritage as America's most trusted healthy skin expert and
more than 30 years as a leading hand and body lotion, the Vaseline(r)
brand delivers products that meet the specific needs of consumers, no
matter their lifestage or lifestyle. In addition to the Vaseline(r)
Lotions, the Vaseline(r) family of products also features a complete
line of Vaseline(r) Petroleum Jelly, bath products and Vaseline (r) Lip
Therapy(r) lip balm. All Vaseline(r) products can be purchased at
supermarkets, drugstores, mass merchandisers and club retailers
nationwide. For more information visit www.vaseline.com.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs
for nutrition, hygiene and personal care with brands that help people
feel good, look good and get more out of life. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. In the United States, the portfolio includes major brand
icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered trademarks of
the Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs nearly 12,000
people in both the United States and Puerto Rico - generating nearly $10
billion in sales in 2008. For more information, visit
www.unileverusa.com.
For more information log onto www.earnhardtganassiracing.com
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