Track Chic Partners with 919 Marketing

Atlanta, September 22, 2009: Track Chic, the first on‐track/off‐ track community for female race fans, has engaged 919 Marketing, one of North Carolina’s top marketing firms, as its marketing agency of record.

Track Chic has established itself as a legitimate motorsports presence, fostering strong relationships with elite track operators like ISC, SMI, and IRL. 919 Marketing will help Track Chick build on these relationships, secure corporate partners, coordinate track activation programs, and increase community membership. The partnership will kick‐off with Track Chic’s first full‐scale interactive event at the November 22 Ford 400 at Homestead‐Miami Speedway, NASCAR’s 2009 season finale event. This event precedes a full forty race program projected to kick‐off February 2010.

“We brought 919 Marketing on board due to their extensive experience working with brands seeking to connect with consumers in the motorsports market,” said Track Chic founder Theresa Earnheart. “We needed an agency that works quickly and possesses the creative firepower to help us accomplish our goals. 919’s motorsports background with corporate brands such as Unilever and RJR Nabisco, as well as their proven track record taking small organizations to the next level, ensured they are the right fit for us.”

Earnheart formed Track Chic in 2007 with a mission to pamper and cater to all females involved with motorsports, including, drivers, executives, personalities, and, most importantly, fans. Track Chic is the first community to use unique on‐track and off‐track experiences to celebrate a common passion for speed, style, and sisterhood. Promotional and hospitality events at the track offer female race fans exclusive experiences, including, product sampling, contests, and driver appearances. Track Chic membership also offers on‐track/off‐track access to merchandise from a fashionable boutique unlike any other. A portion of the revenue Track Chic receives from sponsorships, events, and merchandise goes to philanthropic groups that focus on women’s health, youth education, and military family support.

“We excel at helping organizations of all sizes build their brand and drive revenue. Track Chic fits that mold,” said David Chapman, 919 Marketing founder and CEO. “Considering the buying power of female consumers and their long history as devoted motorsports fans, Track Chic presents an affordable and lucrative way for corporate brands to reach a powerful and substantial portion of the motorsports market. We are excited to help Track Chic fill a void that has existed far too long in the motorsports space.”

About Track Chic: Track Chic is the only on‐track/off‐track social club for the 240 million enthusiastic female motorsports fans worldwide who share their passion for speed, style and sisterhood. Created by women for women, Track Chic successfully combines the passion of motorsports with the Divine Secret that best‐selling author Rebecca Wells and women today call “Ya‐Ya‐ Sisterhood”.

In a sport traditionally marketed to men, Track Chic successfully fills a void by bringing together and giving voice to the millions of neglected female fans across the globe. Track Chic is the first to unite brand loyal female motorsports enthusiasts who decide most purchasing decisions within their households.

Track Chic represents more than a website or social phenomenon - it’s a forum for women leading the way in racing information, events, fashion, charities and more. Track Chic’s mission is to celebrate female fans and highlight the many women involved both behind the wheels and behind the scenes in the motorsport industry. For more information, visit Track Chic’s website: www.trackchic.com

About 919 Marketing Company: 919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.

919 marketing provides strategic planning, public relations, interactive marketing and creative development services - each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com