For One Lucky Winner, it all Starts With V and Mitsubishi’s Lancer Ralliart

CLOVELLY PARK, AUSTRALIA – September 22, 2009: Mitsubishi Motors Australia Limited (MMAL) has announced the winner of the Lancer Ralliart ‘Tricked out’ competition. The lucky winner, Mr Joseph Walton Da Silva from the Western suburbs of Sydney, is delighted to accept the prize of a Lancer Ralliart Sedan, with exclusive V energy drink skins.

Twenty six year-old Joseph won his new rally inspired Lancer by burning virtual rubber in V and MMAL’s exclusive online gaming promotion. Gamers were able to race and ‘trick out’ a Mitsubishi Lancer Ralliart to win weekly prizes, with the five fastest racers going into the draw to win the major prize - the car that inspired the online game craze.

MMAL’s Vice President of Brand Management, Paul Unerkov is excited that this rally-bred Lancer was able to successfully team up with high octane energy brand V for this highly innovative online gaming promotion.

“Combining the raw power and sporty appeal of the Lancer Ralliart with the high-energy vibe from V has been a perfect corporate partnership. This interactive competition was a brilliant concept that was really fun, fresh and exciting to be a part of,” said Mr Unerkov.

The winning racer, Joseph, found out about the promotion when he bought a can of V energy drink. After attempting the online game around 30 times, Joseph quickly rose to the top of the leaderboard.

“I just played the game for fun and didn't even think about winning at the start. As the competition got closer to the end I knew I was a chance,” said Joseph.

Now with his new and exclusive V-skinned Lancer Ralliart sedan on its way, Joseph could not be more excited about his win.

“I was totally shocked to have won and to have won something like a Ralliart is amazing!”

Designed to appeal to sports car fans and those with a need for speed, the blistering performance of the Lancer Ralliart is attributed to a retuned version of the Lancer Evolution’s inter-cooled and turbo-charged 2.0-litre MIVEC engine which delivers 177 kW @ 6,000 rpm and 343 Nm of torque @ 4750 rpm and comes standard with the famous Twin Clutch Sport Shift Transmission (TC-SST), also borrowed from the Lancer Evolution.

Safety is an integral part of the Lancer design with the Ralliart bearing the latest Mitsubishi safety technology. ASTC is standard across the range, as is ABS, EBD and BA. A total of seven airbags are standard in the Mitsubishi Lancer Ralliart. Add to this Mitsubishi’s acclaimed RISE body structure, seatbelts with pre-tensioners and force limiters, with five height adjustable headrests, and you have a vehicle that provides a 5 star ANCAP safety rating, the highest achievable.

Mitsubishi’s Lancer Ralliart is available in sedan or Sportback, exclusively in Ralliart colours; Red, Black, Cool Silver, White and Lightning blue.

Joseph’s new Lancer Ralliart is covered by Mitsubishi’s 10 year / 160,000 km non-transferrable drive-train warranty or 5 year / 130,000 km and 5 year roadside assist as standard.

Mitsubishi’s Lancer Ralliart is available from Mitsubishi Ralliart dealerships around Australia.