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Elantra Blue Model Leads Hyundai's Move Toward Fuel Efficiency Leadership

FOUNTAIN VALLEY, Calif., Sept. 17 -- The award-winning Elantra enters 2010 an improved weapon against volatile gas prices with the all-new "Blue" model achieving a highway fuel economy rating of 35 miles per gallon.

Smart engineering enhancements to the rest of the 2010 Elantra lineup improve fuel efficiency by up to four percent. These new fuel economy numbers give Elantra an advantage in price-per-MPG ratio, making it an even stronger value for 2010.

                          Base MSRP w/o        Hwy.
                             Freight       Fuel economy      $/MPG
                          -------------    ------------      -----
  2010 Elantra Blue          $14,145            35            $404
  -----------------          -------            --            ----
  2010 Corolla M/T           $15,350            35            $438
  ----------------           -------            --            ----
  2009 Civic M/T             $15,505            34            $456
  --------------             -------            --            ----
  2010 Focus M/T             $15,995            35            $457
  -------------------        -------            --            ----
  2010 Cobalt XFE M/T        $14,990            37            $405
  -------------------        -------            --            ----

To make the Elantra Blue, engineers added a "smart" alternator management system, lower friction engine components, revised transmission gear ratios, engine calibration changes and a shift indicator to last year's Elantra GLS manual. This new high mileage Elantra will be indentified with unique "Blue" badging. From the "Blue" edition, the rest of the Elantra line receives its lower friction engine components, "smart" alternator management system and an improved lock-up torque converter to maximize fuel economy at highway speeds.

             Fuel Economy (mpg)
          ----------------------
             City       Highway
  Model   '09 to '10  '09 to '10             Percent Increase
  -----   ----------  ----------             ----------------
  Blue     24 to 26    33 to 35    8 percent in city, 6 percent on hwy.
                                         compared to '09 GLS M/T
  ----     --------    --------    ------------------------------------
  GLS      25 to 26    33 to 34    4 percent in city, 3 percent on hwy.
  ---      --------    --------    ------------------------------------
  SE       25 to 26    33 to 34    4 percent in city, 3 percent on hwy.
  --       --------    --------    ------------------------------------

              2010 Elantra Manufacturers Suggested Retail Pricing

  Model     Engine         Transmission          MSRP
  -----     ------         ------------          ----
  Blue       2.0L         Five-Speed M/T       $14,145
  ----       ----         --------------       -------
  GLS        2.0L         Four-Speed A/T       $16,895
  ---        ----         --------------       -------
  GLS      2.0L PZEV      Four-Speed A/T       $16,895
  ---      ---------      --------------       -------
  SE         2.0L         Four-Speed A/T       $17,845
  --         ----         --------------       -------
  SE       2.0L PZEV      Four-Speed A/T       $17,845
  --       ---------      --------------       -------

  Note:  All prices in this release do not contain a freight charge of $720

  THREE TRIM LEVELS

The Elantra is now available in three distinctive trim levels with the addition of "Blue" to the lineup.

ELANTRA BLUE - THE PERFECT COMPACT CAR

The Elantra Blue edition delivers outstanding fuel economy without adding thousands of dollars to the price. In fact, Elantra Blue is the lowest priced Elantra in the lineup. The Elantra Blue also practices Hyundai's high-value approach to standard equipment. Elantra Blue has a remarkable array of desirable features for a model with an excellent price-per-MPG ratio. The Elantra delivers outstanding standard safety technologies in its segment, with six airbags, ABS, 4-wheel disc brakes, Tire Pressure Monitoring System (TPMS), active front head restraints and adjustable head restraints for all seating positions. A partial list of other standard features includes: power heated mirrors, power door locks, power windows with driver's one-touch down, remote keyless entry with alarm and trunk release, variable intermittent windshield wipers, multiple storage areas, 60/40 split fold-down rear seatback, tachometer, tinted windows, two 12V outlets and tilt steering wheel. Air conditioning, 172-watt AM/FM/XM/CD/MP3 audio system with tweeters and in-glass antenna, iPod /USB auxiliary inputs and cruise control are available options as part of the $1,700 Comfort Package.

ELANTRA GLS

The Elantra GLS takes all the equipment from the Elantra Blue equipped with the Comfort Package and adds a four-speed automatic transmission, dual front illuminated vanity mirrors with sunvisor extensions, fog lights and a windshield shade band. The only option is a $900 power sunroof.

ELANTRA SE - ADDING A SPORTY FLAVOR

The sport-oriented SE adds all the equipment in the GLS plus ESC with Traction Control and Brake Assist, 16-inch alloy wheels with 205/55R16 tires, sport-tuned steering and suspension, leather shift knob, telescoping leather-wrapped steering wheel, steering wheel audio controls and trip computer. The $1,150 SE Premium Package adds a power sunroof and heated front seats.

WARRANTY

The all-new Hyundai Elantra lineup is protected by the Hyundai Advantage, America's Best Warranty(TM). Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Elantra buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit), which includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of this coverage.

HYUNDAI MOTOR AMERICA

, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 780 dealerships nationwide.

Journalists are invited to visit our news media web site: www.hyundainews.com