CarZoom.com Ver2.0, Consumer-Focused Automotive Search Engine Launches in Partnership With CBS Affiliate WROC TV and Fox Affiliate WUHF FOX 31

Website Empowers Consumer With Real-time Access To Millions of New and Used Car Prices

SARASOTA, Fla., Sept. 17 -- CarZoom LLC, a Florida based corporation, has launched its all-new online automotive marketing system in an exclusive partnership with WROC TV and WUHF FOX in Rochester, N.Y. WROC TV is owned by the Dallas based Nexstar Broadcasting Group. Among the products being introduced are: the All-New CarZoom.com Ver2.0 consumer site, a vertical search engine that empowers shoppers to sort through every available vehicle listed online by preference, price and location; Car AdBlaster, a B2B online auto marketing system; and the all-new Virtual Inventory program, which will allow dealers to share inventories via an online, nation-wide database.

CarZoom.com provides consumers with the most extensive access to real time, new and used car prices ever introduced. It serves as a one-stop shop that furnishes users with a single source through which they can view and compare listings in every viable online marketplace. Consumers simply need to enter their zip code and the new or used make and model of their choice. The search will yield instant access to availability and pricing without having to search through multiple web sites. Within seconds, countless search results with real-time prices appear in a simple, easy-to-scroll list. The Carzoom site is free for consumers to use. Dealers Each listing provides the consumer with all of the available information on each vehicle, along with a direct link to the selling dealer. This direct link benefits dealers by delivering well targeted leads for their inventory, and consumers by providing the trusted contacts that they need to shop with confidence.

"We are very excited about our new partnership with WROC TV and WUHF Fox Rochester," says CarZoom VP Director of Marketing, Bruce Pilato. "The new line of marketing products we have introduced are among the most advanced and strongest consumer-based tools available to assist buyers in their search for the right vehicle."

"We are making a full commitment to providing the best online automotive tools for both consumers, and our dealer partnerships," says WROC TV General Manager, Louis Gattozzi. "We see CarZoom as the automotive version of popular websites like Google and Priceline, where the consumer can get instant information and prices without having to input their personal information. The other products are more designed to help dealers operate more efficiently in terms of their marketing, and that, in the end, also saves money for consumers."

The Rochester-based stations will act as CarZoom's exclusive media partners in that market. With CarZoom.com consumers can also post and sell their vehicles using a wide spectrum of online outlets, such Craigslist, Google and AOL Autos.com

The CarZoom New and Used Car Search Engine is powered by a new type of MetaSearch technology developed by Seattle-based firm Viverrae Labs. With this new type of search engine, consumers simply enter their zip code and the search returns results from many websites, including Craigslist, AutoTrader, Vast, Kajiji, Oodle, Google, AOL Autos, AutoFerret and more. This search saves the consumer time by searching multiple search engines simultaneously and displaying all of the results from those search engines on one page. It also provides the consumer with a more comprehensive list of everything for sale in their local area.

Viverrae develops customized applications for broad-scale harvest, analysis, and distribution of dynamic content on the Internet. Viverrae's MetaSearch technology for automobiles is currently licensed exclusively to Carzoom and AutoFerret.com. Their classified listing engine posts listings across many different classified websites and has been used by over 35,000 private sellers and more than 1000 auto dealerships.

Jeff Frimmersdorf, a key member of the original startup team for eBay Motors who was recruited to join the Carzoom board and to oversee product development states: "I am truly enthusiastic about joining the Carzoom team because I'm confident that the search engine and suite of tools which they're assembling has the potential to bring the same sort of unprecedented value to automotive buyers and sellers that eBay Motors did when it first emerged and grew to be the world's largest online automotive marketplace."

In the near future, CarZoom will also launch, in association with Viverrae Labs, a form of artificial intelligence that carries on two-way dialog with customers, leads and prospects over email, text, or chat. It is being used by businesses and lead providers to schedule appointments (sales and service), scrub leads, verify customers' information, get additional information, and follow up after the sale. The enhanced internet products will also include a set of widgets for Facebook, Twitter, MySpace and other social networking platforms that allow consumers to search for products and businesses to post their listings on their social networking profiles; as well as, a lead generation tool which crawls the Internet for leads.

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.xpresspress.com/