Car Toys Launches AT&T CruiseCast(SM) in 52 Retail Locations

DALLAS and SEATTLE, Sept. 15 -- Car Toys Corporation will feature AT&T CruiseCast service in all its stores across Texas, Colorado, Oregon and Washington beginning September 1. Now, car enthusiasts can easily purchase the live satellite TV product and enjoy its 42 channels of in-car entertainment from RaySat Broadcasting Corporation (RBC).

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AT&T CruiseCast service delivers real-time satellite programming via the rear-seat entertainment system in the car. Consumers can enjoy 22 channels of satellite TV and 20 channels of radio, including sports, weather, news, cartoons and family entertainment programming. For more information on the AT&T CruiseCast service, go to www.cruisecast.com

"At Car Toys we pride ourselves on bringing our customers the latest, most technologically advanced products for their car," said Dan Brettler, Car Toys founder and CEO. "AT&T CruiseCast is truly one of the most innovative products on the market and we are thrilled to now be offering this service to our customers."

"We are very excited to list Car Toys as our newest retail partner and we know their customers will be eager to check out the latest in-car technology," said Winston Guillory, Jr., president of RBC. "Car Toys squarely targets a key market for AT&T CruiseCast and their leadership in the market is without question."

AT&T CruiseCast service utilizes breakthrough technology that helps overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world's premier telecommunications company.

The AT&T CruiseCast service is consumer-friendly and does not include cumbersome equipment. The service is transmitted through a small pod-like antenna that affixes to the vehicle roof. The antenna is paired with a receiver, which is installed in the vehicle, providing all video and audio connections to the appropriate vehicle systems, such as rear-seat entertainment, vehicle audio system, etc.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About Car Toys Corporation

Founded in 1987, Car Toys has been recognized as a "Retailer of the Year" for 14 years running by Audio/Video Magazine, seven times by Mobile Electronics Magazine, and twice by CES Daily. They are currently listed in Twice Magazine's "Top 100" list of consumer electronic retailers.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV's that also provides coverage on-the-go thanks to an advancement that helps overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and offers 42 channels of entertainment programming. RBC distributes the AT&T CruiseCast service via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

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