Frost & Sullivan: Innovative Business Models - Key to Offset Initial High Investment for Electric Vehicle Consumers

Frost & Sullivan to Host Analyst Briefing on Electric Vehicle Business Models, on Thursday, 17 September 2009, at 3:00pm BST

LONDON, Sept. 10 -- The biggest barrier to broader consumer acceptance of the electric vehicle is the prohibitive cost of lithium ion battery technology, which still represents up to 50 per cent of the entire vehicle cost. Until prices are brought down by economies of scale, the automotive industry will have to find new and innovative ways to offset the high initial investment costs in order to attract more consumers.

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To explore the different strategies aimed at lowering consumer costs, the Automotive & Transportation Group at Frost & Sullivan (http://www.transportation.frost.com/) is pleased to announce that it will be hosting an online analyst briefing presentation on Thursday, 17 September, 2009 at 3:00pm BST.

By analysing how OEMs should best position their respective offering of EVs, this briefing will benefit component manufacturers, distributors, repair shop management, and vehicle manufacturers

"Electric Vehicles will revolutionize the automotive industry as we know it today. Innovative business models, partnerships with non automotive industries like Utilities and charging station manufacturers will be the key drivers," states Frost & Sullivan's Automotive Consultant, Benny Daniel.

To participate, please email Monika Kwiecinska at monika.kwiecinska@frost.com with: your full name, company name, title, telephone number, e-mail, address, city, state and country. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com/.

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