Tony Stewart & Burger King Gear Up For National Promotion; Carrot Top & Erik Estrada Join For TV Spot

BURGER KING CORP. AND TONY STEWART GEAR UP FOR NATIONAL PROMOTION
FEATURING MULTI-TIERED CAMPAIGN

WHOPPER(r) Sandwich Gets Driver's Endorsement; Sweepstakes Winner to Spend Day with Stewart

MIAMI - Sept. 8, 2009 - Burger King Corp. today announced its September national racing promotion with NASCAR Sprint Cup Series driver Tony Stewart, who is currently leading the championship point standings as a driver/owner with Stewart-Haas Racing. The campaign showcases the famous WHOPPER(r) sandwich, Stewart's favorite BK(r) menu item, and spotlights the driver in a series of TV ads, one of which includes two celebrity guests. The two-time Sprint Cup champion will also be featured as part of a consumer sweepstakes, in-restaurant merchandising and an online engagement program.

The campaign supports the multi-year sponsorship agreement between BKC and Stewart-Haas Racing, announced earlier this year. In July, Stewart kicked off the partnership with a win at Daytona (Fla.) International Speedway driving the No. 14 BURGER KING(r) Chevrolet Impala SS.

The Tony Stewart School of Endorsements
The ad campaign, titled "The Tony Stewart School of Endorsements," launches with the first spot in the series named for the campaign, and features Stewart advising other celebrities on how to successfully endorse products. In the quirky ads, Stewart explains to his class that they should "only endorse things you believe in" and that they have to be authentic to be successful - just like his love for the WHOPPER(r) sandwich. Stewart's famous students include actor Erik Estrada, well known for his role in the 1980s hit television show "CHiPs," and comic icon Carrot Top, currently performing at the Luxor in Las Vegas six nights a week. Three additional ads will be released throughout the campaign, culminating with "Polygraph Prep" which features Stewart's WHOPPER(r) sandwich endorsement being tested by a polygraph machine.

"Tony's enthusiasm for the flame-fresh taste of the WHOPPER(r) sandwich is one of the key drivers of this partnership," said Russ Klein, president of global marketing, strategy and innovation, Burger King Corp. "We're thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to NASCAR."

Win the Ultimate Tony Stewart Experience at BKRacing.com
BURGER KING(r) guests will have a chance to get in on the action with a sweepstakes including daily prizes such as BK(r) Crown Cards, merchandise and more.  One lucky winner could win the Ultimate Tony Stewart Experience, including a day at Stewart's race shop for themselves and three friends. Customers can enter for a chance to win at www.bkracing.com by submitting codes found on medium and large value meals. No purchase necessary. Complete Official Rules are available at participating BURGER KING(r) restaurants or at www.bk.com or bkracing.com<http://www.bkracing.com/>.

Tony Stewart in the Hot Seat
Stewart's preference for the WHOPPER(r) sandwich is tested during the "Polygraph Buzz" and "Polygraph Prep" ads and as part of this campaign, Stewart will engage in a live polygraph test hosted on www.truthabouttony.com. Beginning Sept. 28, fans will be invited to submit and vote on questions to be asked of Stewart during the webcast. The hour-long feature can be seen on October 20.

"It's no secret that I love the WHOPPER(r) sandwich," Stewart said. "Participating in a live polygraph test just further demonstrates my enthusiasm and the lengths that I'll go to, to prove my love for its flame-fresh taste."

Full Speed Ahead for Tony Stewart and Burger King Corp.
The No. 14 BURGER KING(r) Chevrolet Impala SS will hit the track featuring a BURGER KING(r) paint scheme during the Sept. 25-27 AAA 400 race weekend at Dover (Del.) International Speedway. BURGER KING(r) restaurants will also have Stewart-Haas Racing-themed packaging and in-restaurant merchandising.

ABOUT BURGER KING CORPORATION
The BURGER KING(r) system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(r) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and AdWeek named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Holdings Inc., please visit the company's Web site at www.bk.com.



[cid:image005.jpg@01CA306A.75264770]
CAPTION:
Tony Stewart, driver/owner at Stewart-Haas Racing, pictured in center in his BURGER KING(r) fire suit, shares some laughs with actor, Erik Estrada (left) and comedian/actor, Carrot Top (right), during a break behind the scenes of Burger King Corp.'s ad shoot, "The Tony Stewart School of Endorsements." The latest ad campaign for BURGER KING(r) restaurants includes a series of four ads showcasing Stewart with his favorite menu item, the famous WHOPPER(r) sandwich, and begins airing on Sept. 7, 2009. Visit www.bkracing.com for more information on Burger King Corp.'s national promotion with Stewart-Haas Racing.

[cid:image006.jpg@01CA306A.75264770]
CAPTION:
Tony Stewart, driver/owner at Stewart-Haas Racing, climbs into the hot seat to prove his love for the famous WHOPPER(r) sandwich in the latest ad campaign for BURGER KING(r) restaurants. The ad titled, "Polygraph Prep," is the last in a series of four ads that begin airing on Sept. 7, 2009. Visit www.bkracing.com for more information on Burger King Corp.'s national promotion with Stewart-Haas Racing.

CONTACTS:

Lauren Kuzniar

Burger King Corporation

305/378-7939

lkuzniar@whopper.com



Lisa Boggs

Edelman

312/233-1209

lisa.boggs@edelman.com