Opel/Vauxhall appoint Amsterdam Worldwide for Meriva European launch

Opel/Vauxhall has appointed international communications agency Amsterdam
Worldwide to launch the groundbreaking new Opel Meriva across Europe. The
car will be unveiled in March 2010 at the Geneva Motor Show.

 

Amsterdam Worldwide has previously launched pan-European integrated
campaigns for the Opel Agila and Chevrolet Captiva, and award winning work
for the Chevrolet Aveo.

 

For more information please contact us on +44 1452 760147 or +44 7912 570
367.

 

Best regards,

 

Naomi

 

AMSTERDAM WORLDWIDE SCOOPS OPEL/VAUXHALL MERIVA EUROPEAN LAUNCH

Integrated pan-European campaign to launch the groundbreaking new Opel
Meriva

www.amsterdamworldwide.com

 

International communications agency Amsterdam Worldwide has been appointed
by Opel/Vauxhall to launch the groundbreaking new Opel Meriva across Europe.

 

The agency won the business in a 4-way pitch against McCann-Erickson, Lowe
London and DLKW. The budget is undisclosed.

 

The eagerly awaited Opel Meriva will be unveiled in March 2010 at the Geneva
Motor Show. The newly designed Meriva takes flexibility to new heights with
its innovative "FlexDoors" system.

 

Amsterdam Worldwide's brief is to produce an integrated campaign that brings
to life the innovative Meriva with the target audience by connecting with
them on an emotional platform. The campaign will run across all European
markets.

 

Brian Elliott, founder and chief executive of Amsterdam Worldwide, said:
"The Opel and Vauxhall brands have a great history and more importantly a
great future. The new Meriva will be a key launch for the new Opel - and is
a symbol of that exciting future. Opel is dedicated to bringing to the
market innovations which have real benefits for car buyers, and the campaign
we have developed with our "no borders" approach clearly reflects this".

 

Michael Hartwig, director of European marketing communications of
Opel/Vauxhall, said: "Amsterdam Worldwide's approach to this brief
demonstrated a clear understanding of the Opel brand and the target market,
as well as unique insight about the role of the new Meriva. More than an ad,
Amsterdam Worldwide developed an idea that is symbolic not only of a great
new car in the Meriva, but of the new spirit at Opel."

 

Ends

 

For more information please contact: Naomi Attard on t: +44 1452 760 147 m:
+44 7912 570 367 or email naomi@renegademedia.net

 

About Amsterdam Worldwide

Amsterdam Worldwide was founded by CEO Brian Elliott as a full-service,
international communications agency to work on global and pan-regional
assignments. Amsterdam Worldwide has created highly original and engaging
work for some of the world's most respected brands, including ASICS,
Hoegaarden, Chevrolet, Coca Cola, Heineken, IKEA, Mitsubishi, Onitsuka
Tiger, Opel, and Panasonic. Their multi-cultural strategic, creative,
digital, media and management teams work in collaboration with clients and
agency partners to create highly effective, integrated pan-European and
global campaigns. For more than ten years the agency has built passionate
customer relationships, delivering results for clients who think big and are
open to the innovative and unconventional.

 

 

 

Naomi Attard

Account Director

 

Renegade Media

T: +44 (0)1452 760147

M: +44 (0) 7912 570 367 

F: +44 (0) 1452 762 006

e:   naomi@renegademedia.net

w: www.renegademedia.net

 

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