The Key for Tech-Savvy BMW Aficionados

MULGRAVE , AUSTRALIA – September 3, 2009: BMW has released a new gadget for its tech-savvy aficionados.

The eight gigabyte USB memory stick, in the shape of a genuine BMW key, is the perfect gift for BMW fans young and old.

The sophisticated design includes a feature whereby pressing the boot release button on the USB memory stick ejects and retracts the USB node.

Users can store their music collection on the stick and play it back via their BMW’s USB audio interface.

The BMW memory stick can also be used to transfer a music collection from the “key” to any BMW equipped with a hard drive via the USB port.

It can also be used in a similar manner to other memory sticks, to transfer data to and from computers – but in much better style.

The memory stick comes in a stylish presentation box and includes a black removable strap.

The BMW 8 gigabyte USB memory stick is available from authorised BMW dealers. The ideal gift for everyone retails for $59.