Ford e-News - Sept. 2, 2009

DEARBORN, Mich., Sept. 2 -- Ford ushers in new era in diesel technology

Ford is delivering reliability and durability to its truck customers in the form of an all-new Ford-engineered, Ford-tested and Ford-manufactured diesel engine. Debuting in the 2011 Ford F-Series Super Duty , the all-new 6.7-liter Power Stroke V-8 turbocharged diesel will deliver significant improvements in torque, horsepower and fuel economy. Biodiesel compatible up to B20, this groundbreaking turbo-diesel combines the best of proven technology with new, patented approaches backed by extensive laboratory and real-world testing regimens to meet the demands of heavy-duty pickup customers. more...

  Anne Marie Gattari |  agattari@ford.com  |  313.323.7809

  As consumers seek back-to-school values, Ford Focus named top campus car

With the National Retail Federation predicting a 7.7 percent drop in 2009 back-to-school spending, vehicles offering safety, fuel economy and value are high on shoppers' lists. That's why Ford Focus has been named one of AutoWeek magazine's "2009 Best Cars for College" and is making a repeat appearance on Kelley Blue Book's "Coolest Cars under $18,000" list. For 2010, Focus comes standard with the Ford-exclusive MyKey programmable vehicle key and a full complement of safety features including ABS and Electronic Stability Control. Ford also will match first-time buyers' down payments up to $500 on a new Focus through Sept. 30. more...

Angie Kozleski | akozlesk@ford.com | 313.323.1984

Leveraging the power of first impressions, designers create Taurus with curb appeal

First impressions often lead to final decisions, and it's this theory that drove the design of the all-new 2010 Ford Taurus from the get-go. By narrowing demographics and conducting interviews, designers managed to pinpoint just what customers would notice, what matters and what ultimately influences their purchase decisions. As a result, Taurus' lowered roofline, subtle detailing and even the shape of its door handles were designed to appeal to the customer preferences. These features impart a presence to Taurus, a look that makes customers want to buy. more...

  Kristen Kinley |  kkinley@ford.com  |  313.337.2786

  About Ford Motor Company

Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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