Larry Little, VP, Publisher, Cycle World Magazine Promoted to SVP, Chief Brand Officer for the Cycle World Brand

The New Brand-Centric Structure Will Maximize Brand Equity, Integration, Strategy and Revenue Opportunities

NEW YORK, Sept. 1 -- Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S. (HFM U.S.) today announced further reorganization of the company's assets into brand centric groups by promoting Larry Little, current vice president, publisher of Cycle World, to senior vice president, chief brand officer of the Cycle World brand group effective immediately. Like other HFM U.S. chief brand officers, Little will have full responsibility for the Cycle World group including developing new revenue streams, setting brand and editorial content direction across platforms, and integrating print and digital advertising sales. Little will report to Lemarchand and will serve on the company's Executive Committee.

"Cycle World is the leader in its category with potential for further growth and expansion," said Lemarchand. "The key to that success is brand quality and continuity across platforms, and this new structure will provide a more focused, strategic, nimble, and cohesive environment. Larry brings years of experience, relationships and leadership in the motorcycling category, and I am confident that he will be an excellent brand leader."

Lemarchand added, "Consumers expect brand quality on all platforms all the time, and advertisers demand multiplatform integrated packages that reach targeted consumers. We have embraced the challenge to better serve our customers and business partners in the future by giving them what they need. The ELLE, Luxury Design, Woman's Day and Jumpstart Automotive brand groups have demonstrated early successes resulting from this brand centric structure."

"The expansion of our digital content is key," said Little. "Cycle World is a primary source of credible information for people who are buying motorcycles. That group of buyers is poised to expand with a new segment of eco-minded consumers who view the transportation opportunity motorcycles represent because of fuel costs, commute times and concerns for the environment. We are developing content targeted to their needs as well as to the enthusiast."

Little joined Cycle World magazine in 1981 and was named vice president, publisher in 1990. For the past thirteen years he has been elected by his peers to serve on the Board of Directors of the Motorcycle Industry Council (MIC), the industry trade association. For the past seven years, he has served as Chairman of the Board.

Cycle World produces a monthly magazine with a circulation of 300,000, a comprehensive web site with an enhanced Cycle World Buyer's Guide for 2009, hosts a weekly radio program and sponsors the Cycle World International Motorcycle Shows in 11 cities across the country. First published in January 1962, Cycle World magazine quickly became America's leading motorcycle enthusiast's publication covering all aspects of motorcycling, in print and online.

About Hachette Filipacchi Media U.S. (HFM U.S.) (www.hfmus.com)

Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); and Motorcycling (Cycle World). HFM U.S. is part of Lagardere's (www.lagardere.com) media division Lagardere Active, a producer of special-interest content in more than 40 countries.