American Honda Reports Record August Sales
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Second-best month of all time
TORRANCE, CA - September 1, 2009: American Honda Motor Co., Inc., today announced record August sales of 161,439, up 14.2 percent on a daily-selling-rate(1) basis and setting a new record for the month. American Honda year-to-date sales remain down 24.8 percent to 806,907.
"Honda's August sales speak to the attributes customers were looking for under CARS and will continue to look for as the economic recovery takes shape," said John Mendel, executive vice president of American Honda. "The challenge will be maintaining this momentum going forward."
Honda Division sales of 151,814 set a new August record, up 19.6 percent, driven by car sales that increased 33.2 percent to 100,895. Two Honda vehicles posted all-time record months: the fuel-efficient Fit with sales of 13,593, up 194.1 percent, and the CR-V with sales of 30,284, up 58.3 percent. Civic posted record August sales, up 49.6 percent to 43,294. Civic, Accord and Fit were among the top 10 new vehicles purchased under the CARS program. Honda Division light-truck sales of 50,919 reflect a decrease of 0.4 percent. Honda Division year-to-date sales are down 23.9 percent to 737,538.
Acura Division reported sales of 9,625. Sales of the TSX sports sedan increased 7.1 percent for August to 2,925.
(1) All percentages in this release reflect the daily selling rate as calculated with 26 days for August 2009, versus 27 for 2008. Year to date, the daily selling rate is calculated with 204 days for 2009, versus 206 for 2008.
American Honda Vehicle Sales For August 2009
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda Total 161,439 146,855 14.2% 806,907 1,083,957 -24.8%
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Total Car Sales 106,972 86,827 27.9% 503,658 674,129 -24.6%
Total Truck Sales 54,467 60,028 -5.8% 303,249 409,828 -25.3%
Honda Total Car
Sales 100,895 78,674 33.2% 459,272 613,985 -24.5%
Honda Total Truck
Sales 50,919 53,092 -0.4% 278,266 364,141 -22.8%
Acura Total Car
Sales 6,077 8,153 -22.6% 44,386 60,144 -25.5%
Acura Total Truck
Sales 3,548 6,936 -46.9% 24,983 45,687 -44.8%
Domestic Car Sales * 84,219 70,081 24.8% 388,948 502,452 -21.8%
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Honda Division 81,216 65,081 29.6% 365,100 469,810 -21.5%
Acura Division 3,003 5,000 -37.6% 23,848 32,642 -26.2%
Domestic Truck Sales * 47,878 50,234 -1.0% 273,475 323,140 -14.5%
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Honda Division 44,330 43,298 6.3% 248,492 277,453 -9.6%
Acura Division 3,548 6,936 -46.9% 24,983 45,687 -44.8%
Import Car Sales 22,753 16,746 41.1% 114,710 171,677 -32.5%
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Honda Division 19,679 13,593 50.3% 94,172 144,175 -34.0%
Acura Division 3,074 3,153 1.2% 20,538 27,502 -24.6%
Import Truck Sales 6,589 9,794 -30.1% 29,774 86,688 -65.3%
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Honda Division 6,589 9,794 -30.1% 29,774 86,688 -65.3%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 151,814 131,766 19.6% 737,538 978,126 -23.9%
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Fit 13,593 4,800 194.1% 52,191 56,853 -7.3%
Accord * 39,726 43,613 -5.4% 200,543 290,857 -30.4%
Memo: Accord Hybrid 0 2 1 196 -99.5%
Civic * 43,294 30,052 49.6% 191,790 264,138 -26.7%
Memo: Civic Hybrid 717 3,105 -76.0% 14,014 25,577 -44.7%
S2000 56 208 -72.0% 698 2,128 -66.9%
Insight 4,226 0 14,045 0
FCX 0 0 0 6
FCX Clarity 0 1 5 3 68.3%
Odyssey * 8,904 15,546 -40.5% 72,243 101,258 -28.0%
Pilot * 7,800 11,276 -28.2% 56,438 74,238 -23.2%
CR-V * 30,284 19,866 58.3% 128,352 142,096 -8.8%
Element * 2,396 2,606 -4.5% 10,739 20,690 -47.6%
Ridgeline 1,535 3,798 -58.0% 10,494 25,859 -59.0%
Acura Division Total 9,625 15,089 -33.8% 69,369 105,831 -33.8%
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RSX 0 0 0 1
TL * 3,003 5,000 -37.6% 23,848 32,642 -26.2%
TSX 2,925 2,837 7.1% 19,197 23,994 -19.2%
RL 149 316 -51.0% 1,341 3,507 -61.4%
MDX * 2,820 5,180 -43.5% 18,760 33,219 -43.0%
RDX * 728 1,756 -56.9% 6,223 12,468 -49.6%
Selling Days 26 27 204 206
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
Hybrid 4,943 3,107 65.2% 28,060 25,773 9.9%