Mazda Reports Best Sales Month of the Year
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Best August Ever for MAZDA3 AND MAZDA5
IRVINE, CA - September 1, 2009: Propelled by the Federal government's "Cash for Clunkers" (CARS) program, Mazda North American Operations (MNAO) today reported its best sales month of the year and best August since 2003. August 2009 sales of 26,542 represented an increase of 12.1 percent versus August of 2008, and up 20.7 percent on a daily selling rate (DSR) basis (26 selling days in August compared to 28 in 2008).
"Cash for Clunkers brought customers back to the showrooms in volumes we haven't seen in nearly 18 months," said Jim O'Sullivan, MNAO president and CEO. "Nearly every manufacturer with a qualifying vehicle saw a lift for the month. We're hopeful that we've turned the corner and that better times are ahead for the industry."
The all-new 2010 MAZDA3 and multi-activity vehicle MAZDA5 led the way with sales increases of 33.3 percent (43.5 DSR) and 44.9 percent (56.1 DSR) respectively. Both vehicles set best-ever August sales records.
Fifty-eight percent of the Mazdas sold under the Cash for Clunkers program were MAZDA3s, the company's most fuel-efficient vehicle. Additionally, the program has driven MAZDA5 availability down to its lowest level ever, as demand has outstripped supply in many areas of the country.
Also reporting strong sales for the month were Mazda's full lineup of SUVs, as the CX-7, CX-9 and Tribute all turned in their best sales performances of 2009.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, and in Mexico by Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - August 2009
Month-To-Date Year-To-Date
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August August % % MTD August August % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
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Mazda3 14,619 10,970 33.3% 43.5% 69,606 84,227 (17.4)% (16.2)%
Mazda5 1,919 1,324 44.9% 56.1% 14,266 14,637 (2.5)% (1.1)%
Mazda6 3,349 3,010 11.3% 19.8% 23,514 38,543 (39.0)% (38.1)%
MX-5 Miata 729 1,052 (30.7)% (25.4)% 5,947 9,383 (36.6)% (35.7)%
RX-8 156 355 (56.1)% (52.7)% 1,393 2,591 (46.2)% (45.5)%
CX-7 2,681 2,917 (8.1)% (1.0)% 12,481 21,247 (41.3)% (40.4)%
CX-9 1,946 3,173 (38.7)% (34.0)% 13,513 18,361 (26.4)% (25.3)%
Tribute 1,057 795 33.0% 43.2% 4,703 9,250 (49.2)% (48.4)%
B-Series
Truck 86 84 2.4% 10.3% 532 1,000 (46.8)% (46.0)%
Total Vehicles
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CARS 20,772 16,711 24.3% 33.9% 114,726 149,381 (23.2)% (22.1)%
TRUCKS 5,770 6,969 (17.2)% (10.8)% 31,229 49,858 (37.4)% (36.5)%
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TOTAL 26,542 23,680 12.1% 20.7% 145,955 199,239 (26.7)% (25.7)%
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MEMO:
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IMPORT
CAR 17,423 13,701 27.2% 91,212 110,838 (17.7)%
IMPORT
TRUCK 4,627 6,090 (24.0)% 25,994 39,608 (34.4)%
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IMPORT
TOTAL 22,050 19,791 11.4% 117,206 150,446 (22.1)%
DOMESTIC
CAR 3,349 3,010 11.3% 23,514 38,543 (39.0)%
DOMESTIC
TRUCK 1,143 879 30.0% 5,235 10,250 (48.9)%
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DOMESTIC
TOTALS 4,492 3,889 15.5% 28,749 48,793 (41.1)%
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Selling Days 26 28 206 209
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