Research and Markets: Global and China Car Navigation Industry Report, 2009-2010 - Order Now

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/cce554/global_and_china_c) has announced the addition of the "Global and China Car Navigation Industry Report, 2009-2010" report to their offering.

There are two kinds of car navigation systems: one is the embedded car multimedia information system, which often integrates navigation, DVD, audio, Bluetooth, etc. It includes factory OEM navigation systems and aftermarket navigation systems. The former means the system installed by car manufacturers, while the latter mainly refers to the systems sold in 4S stores. The other kind is PND (Portable Navigation Device), whose sales channels are IT and 3C stores.

In 2008, the world's total shipment of GPS navigation devices was over 70 million units, of which the shipment of factory OEM car navigation devices was 10%. The factory OEM car navigation devices market scale will surpass 14 million sets by 2011. Chinese car navigation device sales in 2008 were over 3 million units, more than double the figure of last year, of which the sales of factory OEM car navigation devices were over 300,000 units, much smaller than that of aftermarket car navigation devices. (Please refer to the report for accurate data).

Though the ratio of car navigation to the global navigation devices market scale has decreased, the absolute value of the factory OEM car navigation devices market scale is still growing steadily. As automakers, government and car drivers pay more attention to car safety, high efficiency, convenience, entertainment information, cost saving and pollution reduction, etc, factory OEM car information service terminals are increasingly welcomed. The key driver is the demand of consumers for advanced information and recreation service systems, such real-time services as traffic information, oil price, parking lot, tourism information, etc.

Based on the basic information of National Bureau of Statistics, China Association of Automobile Manufacturers, China Technical Application Association for Global Positioning System, related publications at home and abroad, the data of related navigation research institutes and in-depth market survey, the report makes analysis on, and forecasts of, the car navigation industry development, equipping mainstream car models, sales channels of related products, key segmented industries, leading companies, etc and discusses the overall environment and development trend of the car navigation industry in the future. In addition, it provides accurate market intelligence with a scientific decision-making basis to help car navigation companies timely adjust their operation strategies in accordance with the market demand, to help strategic investors choose the right investment time and to help company leaders make proper strategic planning, in addition, the report is of great reference value for the credit department of banks.

* Please note that the English version of the report will take 5 working days to translate *

Key Topics Covered:

1. Overview of Car Navigation

2. Overview of Car Navigation Industry and Market

3. Overview of Chinese Automobile Market

4. Key Sales Channels of Car Navigation Devices

5. Survey on Factory OEM Car Navigation Devices

6. Car GPS Suppliers

7. Overview of GPS Chip Market and Manufacturers

8. E-map Software Market and Suppliers

For more information visit http://www.researchandmarkets.com/research/cce554/global_and_china_c