Matiz Creative Launch Ceremony to be Broadcast Live on August 19
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SEOUL, SOUTH KOREA – August 17, 2009: GM Daewoo Auto & Technology (GM Daewoo) announced today that it will host a live Internet broadcast of the launch ceremony for its next-generation global mini-car, the Matiz Creative, from the Seoul Grand Hyatt Hotel on August 19.
The one-hour broadcast will begin at 11:00 a.m. GM Daewoo’s corporate website (www.gmdaewoo.co.kr) and the Matiz Creative homepage (www. matizcreative.com) will both carry the event live.
GM Daewoo is broadcasting the launch of the Matiz Creative to introduce to a wide audience its new global mini-car and to celebrate its debut with Matiz Creative customers nationwide.
During the broadcast, GM Daewoo will show video clips of the story of the Matiz Creative’s development, which has been widely followed by netizens, and its participation at motor shows around the world. Viewers will be able to ask questions about the vehicle and receive real-time answers through Online Chat Box.
This is not the first time that GM Daewoo will have broadcast the launch of a new product. In January 2006, it was the first domestic automaker to host a live Internet broadcast of a launch ceremony when it introduced the Tosca mid-size sedan.