Optical Systems, Inc. Achieves Major Milestone in Cutting-Edge remoteCSR Program

DALLAS, Aug. 13, 2009 -- Automotive Software Designers, Inc., a leading provider of software and services for the automotive retail industry, and a wholly-owned subsidiary of Optical Systems, Inc. (Pink Sheets: OPSY), today announced that Ebony Benjamin from Georgia became the 200th remoteCSR to join the company's BDC national team.

ASDI has initiated a high tech project to integrate more than 211 professional customer service representatives (CSR) from 32 states into our Business Development Center programs. This growing list of talented professionals provides phone call, text messaging, e-mail and other digital support for all of ASDI products and services.

The initial assignment for a remoteCSR includes support for ASDI's Identity Theft and Extended Service Agreement products. Each CSR has the option to be promoted as a Team Lead once they gain experience, and to work in other programs including our Sales Manager and Service Manager BDC programs. The remoteCSR work flow process is supported by ASDI with remoteMeetings, remoteTraining, remoteService and remoteSupport anywhere and at any time.

The infrastructure was designed and built by our team with expansion as a primary goal. We are proud to announce that we are now in a position to grow the remoteTeams to more than 1,000 remoteCSRs and Team Leads in 48 states without significant capital investment being required.

Unlike other BDC programs, there are no dialers, robo calls or short cuts in ASDI's BDC. Talking with and communicating with our customers is the way we operate.

ASDI projects that 1,000 remoteCSRs making 85,000 new contacts a day at the standard closing rate of 2 percent, has the potential to generate $50 million in revenue per year for the company's BDC.

"The company's cost effective software and services are continuing to gain traction in the automotive retail industry," said B.J. Grisaffi, Chief Executive Officer of Optical Systems, Inc. "We are currently evaluating numerous opportunities to license our software to companies in other high-growth industries, which require quality sales support and customer service."

About Optical Systems, Inc.

Optical Systems, Inc., through its operating subsidiary, Automotive Software Designers, Inc., develops technology and services for the automotive retail industry designed to maximize productivity and increase profits at auto dealerships. ASDI's flagship technology solution, Save-a-Deal, is a turnkey customer relationship management (CRM) tool for auto dealerships. Our business development center (BDC) provides a variety of services designed to help auto dealerships drive traffic to their showroom or Web site, retain customers and generate new streams of revenue. For more information, visit http://www.opticalsystemsinc.com/

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