Sales of Carroll Shelby Collectors Edition Wine from DenBeste Vineyards to Benefit Carroll Shelby Foundation
GARDENA, Calif.--The Carroll Shelby Foundation and DenBeste Vineyards are teaming up to fuel the philanthropic dream of Carroll Shelby by offering a limited edition wine from the California vintner. Available through the Carroll Shelby Merchandise web site, the Shelby Wine Collection features the 2007 DenBeste Vineyards Alexander Valley Zinfandel and 2006 DenBeste Vineyards Alexander Valley Cabernet Sauvignon with a variety of bold labels celebrating race winning Shelby cars. Ten percent of the purchase for every bottle or boxed set will be donated to the Carroll Shelby Foundation.
“DenBeste Vineyards has earned a reputation for creating world class wines that match Carroll’s passion for being the best,” said Jenni Shreeves, director of the Carroll Shelby Foundation. “Through corporate partnerships like this one, the Foundation is able to support children’s health programs and college scholarships that are the core of our mission.”
DenBeste Vineyards lies in Northern California’s Alexander Valley. An avid Shelby Collector, Bill DenBeste grew up admiring the American legend. He decided to combine his passion of wine and Shelby vehicles in commemoration of the Shelby legacy and to recognize Carroll’s contributions to the automobile industry.
“Our Carroll Shelby Wines are a taste of California's world famous wine country,” noted Bill DenBeste, founder of DenBeste Wineries. “The grapes are grown in Sonoma County's amazing Alexander Valley, which is legendary for producing some of the world's most elegant and intensely flavored wines. Tom Larson is the winemaker for both varietals and has won several awards. Well-balanced and perfect for any occasion, they exemplify Carroll Shelby's bold thirst for victory and a lifetime of incredible achievements.”
Available in the single or multi-bottle Collector Editions, each label showcases a unique and legendary Shelby car. The single bottles feature either the 1965 Shelby 289 FIA (Zinfandel) or Ken Miles MKII GT40 from the 1966 Le Mans victory (Cabernet). The six bottle Ultimate Collector Edition includes three bottles each of Zinfandel and Cabernet Sauvignon with additional legendary Shelby cars on their labels.
The dazzling labels recently won a Marketing and End-users Group award in the food product category from FINAT for their design. They feature:
Zinfandel
- 1965 Shelby 289 Cobra Roadster
- Shelby Cobra Daytona Coupe
- 1965 Shelby 289 FIA
Cabernet Sauvignon
- Gurney/Grant MKII GT40
- Ken Miles MKII GT 40
- GT 40 MKII 1966 Le Mans Winner
Multi-bottle sets are shipped in a special Shelby Collectors Wine Case with an official Certificate of Authenticity. The wine cannot be shipped to Utah, Montana, South Dakota, Oklahoma, Arkansas, Mississippi, Alabama, Tennessee, Kentucky, Pennsylvania, Maryland, Delaware, New Jersey, Massachusetts, Maine or outside the United States.
About The Carroll Shelby Foundation
The Carroll Shelby Foundation was created by legendary racer and automotive manufacturer Carroll Shelby. Headquartered in Gardena, Calif., the Foundation is dedicated to providing financial support for children and medical professionals to help overcome life-threatening health issues worldwide and promoting continuing education. For more information, visit www.carrollshelbyfoundation.org or contact TimePiece PR & Marketing (www.tprm-usa.com).
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