Toyota Named Official Vehicle of Indianapolis Colts

INDIANAPOLIS, Aug. 13, 2009 -- Toyota today became the Official Vehicle of the Indianapolis Colts for the 2009 - 2010 football season.

"Our Central Indiana Toyota dealers are thrilled to join the Indianapolis Colts in this joint promotion," said Mike Rocco, general manager of Toyota's Chicago Region. "It's a great opportunity to promote Toyota cars and trucks, as well as tell the story of Toyota's economic contributions to the state from our manufacturing operations."

"The Indianapolis Colts are very excited about our new relationship with such a leader in the automotive field, Toyota," said Tom Zupancic, senior vice president - sales and marketing for the Indianapolis Colts. "Toyota supplies thousands of jobs to Hoosiers and they are champions in supporting communities throughout Indiana."

Elements of the program include Toyota vehicle displays at all entrances to the Lucas Oil Stadium, as well as a special Toyota Zone seating area in the stadium's Northeast corner. Colt fans will have the opportunity to win Toyota Zone tickets by registering at any of the 11 Central Indiana Toyota dealers. In addition, fans attending each home game will have the chance to win two tickets to the next home game in a text-to-win contest that will highlight Toyota's economic and philanthropic contributions.

Other promotional elements of the program include sponsorship of the starting line-up announcements, as well as Tri-vision, Jumbotron and concourse signage. Toyota advertisements will also be aired during the full season on radio and pre-season on television.

Toyota broke ground for its first Indiana assembly plant in 1996. This fall, the Toyota Highlander will be added to the Toyota's Gibson County plant, which currently assembles the Toyota Sienna and Sequoia. The Toyota Camry is assembled in Lafayette by SIA.