DealerDX Selects Save-a-Deal as CRM Software of Choice to Market to More than 650 Minority Dealerships

HOUSTON, Aug. 12, 2009 -- Automotive Software Designers, Inc., a leading provider of software and services for the automotive retail industry, and a wholly owned subsidiary of Optical Systems, Inc. (Pink Sheets: OPSY), today announced that its flagship software product, Save-a-Deal has been selected by DealerDX, LLC, a private consulting firm and member of the National Association of Minority Automobile Dealers (NAMAD).

"Our relationship with DealerDX has the potential to generate $10 million in new business over the next 18 months," said B.J. Grisaffi, Chairman and Chief Executive Officer of Optical Systems, Inc. "DealerDX has relationships with 650 minority dealerships that could all benefit from our software and services. This is a fantastic situation for our company, our customers and our shareholders. We are excited about adding NAMAD to our fast growing dealer network. We now believe our goal of adding 2000 dealers over the next 24 months is achievable and revenues could exceed $100 million with all of our ancillary products."

There were approximately 1,200 minority dealerships in the United States in 2007, according to the NAMAD Web site.

"Minority dealerships cannot afford to lose deals in today's market," said Lee Putney, President and Founder of DealerDX, LLC. "ASDI's software and services have a proven track record of generating revenue and traffic for dealerships across the United States."

  ASDI's software and services have been shown to:
  --  Save between 10 and 12 deals per-month
  --  Increase sales traffic by 15 percent

  --  Increase service traffic by 28 percent

ASDI-DealerDX will offer minority dealerships a full suite of products and services at special association prices with added incentives for each dealership over 100. The company also plans to offer a 40 percent discount when 50 or more dealerships commit to the ASDI-DealerDX program in the first phase. The packages will include Save-a-Deal, Save-a-Car and our comprehensive Sales Manager and Service Manager BDC programs.

Save-a-Deal is a comprehensive, fully-integrated front office software solution specifically designed to increase auto dealerships' profitability. When properly used, this scalable DMS system is guaranteed to increase unit sales and profit per vehicle while lowering costs through enhanced efficiency.

Save-a-Car is a cost-effective, global positioning system for auto dealerships to monitor and track inventory. In addition to offering superior tracking capabilities over competing solutions, Save-a-Car allows drivers to save up to 35 percent on their insurance premium when installed.

About Optical Systems, Inc.

Optical Systems, Inc., through its operating subsidiary, Automotive Software Designers, Inc., develops technology and services for the automotive retail industry designed to maximize productivity and increase profits at auto dealerships. ASDI's flagship technology solution, Save-a-Deal, is a turnkey customer relationship management (CRM) tool for auto dealerships. Our business development center (BDC) provides a variety of services designed to help auto dealerships drive traffic to their showroom or Web site, retain customers and generate new streams of revenue. For more information, visit http://www.opticalsystemsinc.com/

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