Dealer sets sales records this year

Mark:

 

We are about to launch a press release on this exciting story, but I wanted
to share it with you first!

Everyone knows that dealerships are struggling:

*	A record 881 U.S. auto dealerships closed in 2008, with Detroit's
Big 3 representing 80 percent of the decline.
*	About 4.2 percent of the country's 20,084 auto dealerships have
closed up shop in the last 18 months.

The government's response?  Cash for Clunkers.  And while this program has
provided some relief, it can provide only a temporary shot in the arm.

But the partnership between EasyCare and Transitowne Automotive Group has
consistently produced record sales numbers this year!

While other dealers have hunkered down with a philosophy of waiting out the
storm, one dealership has taken a decidedly different path.  Transitowne
Automotive Group in New York operates 6 stores representing 6 brands
including Dodge, Chrysler, Jeep, Mitsubishi, Kia and Hyundai.   They chose
to shore up their marketing and sales efforts to capitalize on the
shortcomings of their competitors.

The result: record sales numbers for the 1st and 2nd quarter of 2009-the
best in the company's history.

*	Talk to expert Doug Indovina, Vice President of Transitowne.  "We
added additional inventory through options with several manufacturers and
implemented a highly aggressive advertising campaign.  Additionally, we
worked closely with the team at EasyCare Advantage to change the approach
and attitudes of our front-line sales and service team."
*	Talk to expert EasyCare Senior Vice President of Sales and Marketing
Joe Negley. "Our Advantage product and approach follows the philosophy that
everyone is a long-term partner. Turn-key solutions and an enhanced buyer
experience make customers want to return to the dealership-for both service
and repeat sales.  This level of customer loyalty produces the long-term
results that will keep dealerships like Transitowne in business for
generations."

I am sure your readership will be eager to hear a success story!  Let me
know if you would like to interview either of these experts.

Best,

Melissa

 

 

Melissa Thomas-Dubois

p  404-419-6677 x110

f   404-521-4057

c  404-512-1217

cid:421351500@09112008-05E4

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