Research and Markets: Recreational Vehicle Dealers

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/e077b5/recreational_vehic) has announced the addition of the "Recreational Vehicle Dealers" report to their offering.

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.

Executive Summary

Brief Excerpt from Industry Overview Chapter:

Over 3,000 RV dealers operate in the US with combined annual revenue of over $15 billion. Most RV dealers are privately held; larger dealers include Freedom Roads, Lazy Days' RV Center, and General RV Center. Major RV manufacturers, such as Fleetwood and Winnebago, also own some dealerships. The industry is fragmented: the top 50 dealers account for about a third of industry revenue. Most dealerships have about 10 employees, but large dealerships can have over 150.

COMPETITIVE LANDSCAPE

Demand is driven by consumer income and US population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers compete by providing superior customer service. Average annual revenue per employee is under $300,000 for small dealerships and over $600,000 for large ones.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include new motor homes (about 35 percent of sales); used RVs (25 percent); and new travel trailers (20 percent). Other dealership services include repair and maintenance, sales of RV parts, and extended warranty service contracts. Some dealers, especially in northern climates, also sell snowmobiles or other products during the winter.

Most dealers have non-exclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than 20 different RV brands. Dealers sell a wide variety of products.

Key Topics Covered:

• Industry Overview
• Quarterly Industry Update
• Business Challenges
• Trends AND Opportunities
• Call Preparation Questions
• Financial Information
• Industry Forecast
• Website and Media Links
• Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/e077b5/recreational_vehic

Source: First Research