The Newly Designed Škoda Pavilion in Autostadt in Wolfsburg Reopens

MLADA BOLESLAV, CZECH REPUBLIC - August 11, 2009: On Saturday, August 8, 2009, visitors of Autostadt in Wolfsburg could again walk through the door of the newly redesigned pavilion of the Škoda Auto company. This refurbished stand of the traditional Czech car manufacturer was officially opened by Reinhard Jung, Škoda Auto a.s. Chairman of the Board of Directors, and Otto Ferdinand Wachs, Autostadt CEO, in the presence of the Chairman of the Board of Directors of the Volkswagen concern, Prof. Dr. Martin Winterkorn.

“Over the last few years Skoda has created an internationally important automobile brand, and is now one of the car manufacturers reporting highest growth. Skoda is an independent brand in a strong concern. The new design and layout of the company’s pavilion at Autostadt in Wolfsburg is symbolic of the positive development of our brand,” said Reinhard Jung in his speech.

"We are happy to see that the redesigned pavilion of the traditional brand Škoda can offer Autostadt visitors a new presentation of the brand. The individual Group brands are of great importance for us, representing a communication platform of the Volkswagen Group and attracting many customers; it is the same with the Škoda pavilion, which lies 'in the heart' of Autostadt," said Otto Ferdinand Wachs in his welcome speech.

A completely reworked presentation of the Škoda brand is characterised by a light-filled and attractive environment, with a display of current model lines and brand values "Human Touch" and "Simply Clever" in its centre. The external structure, designed by the famous Czech architect Prof. Dr. Bořek Šípek, has remained unchanged. His renowned works are housed, among others, in The Museum of Modern Art in New York, in the Museum of Decorative Arts in Paris and in Vitra Design Museum in Weil am Rhein. On the ample, 650-square-meter interior area, visitors can explore four experience zones devoted to the brand and its products. For that reason, interior walls have been removed and the central dome is now richly glazed - here, in the middle of the pavilion, the new compact SUV, Yeti, is currently on display.

Dynamically contoured lines stretch along the radiant white walls and floors, guiding visitors through the exposition. Numerous graphics underline the contrast of colours. The Milla&Partner and Triad Berlin agencies succeeded in combining architecture, light and presentation of individual themes into an extraordinary spatial experience. Every single detail of this new spatial concept emanates modernity, clarity and identity.

Similarly, the "Wall of Live Flowers" draws attention to the Škoda GreenLine versions. In the centre stands the Fabia Combi GreenLine, which, with CO2 emission values of 109 g/km, represents Škoda models with optimized consumption and reduced emissions. The Fabia GreenLine model is a logical continuation of environmental awareness in Škoda Auto. Economical engines with reduced emissions of hazardous substances, environmentally friendly materials and production processes with optimized energy requirements - these are important pillars of the corporate philosophy.

In this manner, Škoda Auto follows the VW Group values, which are presented in Autostadt to more than two million visitors every year. Autostadt explains why quality means safety, how performance and sustainability go hand in hand, and what closeness to customers implies for the company. With more than 18.5 million visitors since its founding in 2000, Autostadt belongs to the largest amusement parks and the most favourite tourist destinations in Europe.

“Over the last few years Skoda has created an internationally important automobile brand, and is now one of the car manufacturers reporting highest growth. Skoda is an independent brand in a strong concern. The new design and layout of the company’s pavilion at Autostadt in Wolfsburg is symbolic of the positive development of our brand,” said Reinhard Jung in his speech.

"We are happy to see that the redesigned pavilion of the traditional brand Škoda can offer Autostadt visitors a new presentation of the brand. The individual Group brands are of great importance for us, representing a communication platform of the Volkswagen Group and attracting many customers; it is the same with the Škoda pavilion, which lies 'in the heart' of Autostadt," said Otto Ferdinand Wachs in his welcome speech.

A completely reworked presentation of the Škoda brand is characterised by a light-filled and attractive environment, with a display of current model lines and brand values "Human Touch" and "Simply Clever" in its centre. The external structure, designed by the famous Czech architect Prof. Dr. Bořek Šípek, has remained unchanged. His renowned works are housed, among others, in The Museum of Modern Art in New York, in the Museum of Decorative Arts in Paris and in Vitra Design Museum in Weil am Rhein. On the ample, 650-square-meter interior area, visitors can explore four experience zones devoted to the brand and its products. For that reason, interior walls have been removed and the central dome is now richly glazed - here, in the middle of the pavilion, the new compact SUV, Yeti, is currently on display.

Dynamically contoured lines stretch along the radiant white walls and floors, guiding visitors through the exposition. Numerous graphics underline the contrast of colours. The Milla&Partner and Triad Berlin agencies succeeded in combining architecture, light and presentation of individual themes into an extraordinary spatial experience. Every single detail of this new spatial concept emanates modernity, clarity and identity.

Similarly, the "Wall of Live Flowers" draws attention to the Škoda GreenLine versions. In the centre stands the Fabia Combi GreenLine, which, with CO2 emission values of 109 g/km, represents Škoda models with optimized consumption and reduced emissions. The Fabia GreenLine model is a logical continuation of environmental awareness in Škoda Auto. Economical engines with reduced emissions of hazardous substances, environmentally friendly materials and production processes with optimized energy requirements - these are important pillars of the corporate philosophy.

In this manner, Škoda Auto follows the VW Group values, which are presented in Autostadt to more than two million visitors every year. Autostadt explains why quality means safety, how performance and sustainability go hand in hand, and what closeness to customers implies for the company. With more than 18.5 million visitors since its founding in 2000, Autostadt belongs to the largest amusement parks and the most favourite tourist destinations in Europe. For 363 days a year, Autostadt invites you to a journey into the world of mobility.