Kia Motors America Announces Record July Sales

All-new Soul and Forte Support Brand in Surpassing Previous Record July

IRVINE, CA - August 3, 2009: Kia Motors America (KMA) today announced July sales of 29,345 units, up 9.3 percent from June and year-to-date sales of 176,749 total units. Soul sales increased more than 2,000 units from June and Forte posted strong first full-month sales.

Kia's new Soul and Forte models were strong performers in July based on excitement instilled in consumers, selling 4,853 and 3,631 units respectively, and helped fuel July's record sales. The previous record for July was in 2008. In addition to increased consumer interest based on new, eye-catching designs, the U.S. government's C.A.R.S. program delivered a significant increase in foot traffic at Kia showrooms nationwide, furthering the brand's momentum. Despite decreased sales industry-wide, KMA has achieved record market share gain in 2009, rising nearly 50 percent to a 3.1 percent share. These gains are further proof of the momentum from Kia's design-led evolution personified by the all-new Soul and Forte.

"Our brand messaging is resonating with consumers and is a true indicator of the company's growth in the past year with nearly 29 percent of July sales from new Soul and Forte models," said Tom Loveless, vice president of sales, KMA. "We are sustaining momentum for the fifth consecutive month this year, up 9.3 percent from June, and showroom traffic has more than doubled in the final week of July with the C.A.R.S. program in full swing."

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com.

                        MONTH OF JULY              YEAR-TO-DATE
                        -------------              ------------
  Model                 2009      2008           2009        2008
  -----
  Rio                  1,719     3,707         13,461      24,668
  Spectra              5,616     5,910         42,613      48,867
  Optima               2,680     6,258         17,383      35,066
  Amanti                  57       339          3,428       2,429
  Sportage             7,266     4,035         29,400      23,287
  Sorento                802     3,175         16,538      14,432
  Sedona               1,654     2,004         21,074      18,324
  Rondo                  557     2,556          9,819      18,530
  Borrego                510        37          3,107          37
  Soul                 4,853       n/a         16,027         n/a
  Forte                3,631       n/a          3,899         n/a
  Total               29,345    28,021        176,749     185,640