American Honda July Sales Top 114,000
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Civic and CR-V post gains as company posts highest monthly sales result to date for 2009
TORRANCE, CA - August 3, 2009: American Honda Motor Co., Inc., posted total July vehicle sales of 114,690, a decline of 17.3 percent compared to July 2008 results, the company reported today. American Honda year-to-date sales of 645,468 represented a 30.7 percent decline based on the daily selling rate*.
Sales of the fuel-efficient Honda Civic increased 3.1 percent to 30,037. Honda CR-V, a best-seller in the crossover utility vehicle segment, increased sales by 9.9 percent to 19,151. The Honda Division posted July sales of 106,028, a decline of 15.8 percent compared to last year's aggressive pace.
"Strong interest from the CARS program increased dealership traffic late in the month and contributed to Civic and CR-V sales gains," said John Mendel, executive vice president of American Honda Motor Co., Inc. "July was our highest-volume month so far this year."
The Acura Division posted July 2009 sales of 8,662, a decrease of 32.5 percent compared to last year's July sales.
*The daily selling rate is calculated with 26 days for July 2009 and July 2008. The year-to-date daily selling rate is calculated with 178 days for 2009 and 179 days for 2008. All percentages represent the daily selling rate.
American Honda Vehicle Sales For July 2009
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American
Honda Total 114,690 138,744 -17.3% 645,468 937,102 -30.7%
------------
Total Car Sales 76,724 90,943 -15.6% 396,686 587,302 -32.1%
Total Truck
Sales 37,966 47,801 -20.6% 248,782 349,800 -28.5%
Honda Total
Car Sales 71,052 82,976 -14.4% 358,377 535,311 -32.7%
Honda Total
Truck Sales 34,976 42,940 -18.5% 227,347 311,049 -26.5%
Acura Total
Car Sales 5,672 7,967 -28.8% 38,309 51,991 -25.9%
Acura Total
Truck Sales 2,990 4,861 -38.5% 21,435 38,751 -44.4%
Domestic Car
Sales * 61,114 63,115 -3.2% 304,729 432,371 -29.1%
------------
Honda Division 57,805 59,154 -2.3% 283,884 404,729 -29.5%
Acura Division 3,309 3,961 -16.5% 20,845 27,642 -24.2%
Domestic Truck
Sales * 33,932 39,036 -13.1% 225,597 272,906 -16.9%
--------------
Honda Division 30,942 34,175 -9.5% 204,162 234,155 -12.3%
Acura Division 2,990 4,861 -38.5% 21,435 38,751 -44.4%
Import Car Sales 15,610 27,828 -43.9% 91,957 154,931 -40.3%
----------------
Honda Division 13,247 23,822 -44.4% 74,493 130,582 -42.6%
Acura Division 2,363 4,006 -41.0% 17,464 24,349 -27.9%
Import Truck Sales 4,034 8,765 -54.0% 23,185 76,894 -69.7%
------------------
Honda Division 4,034 8,765 -54.0% 23,185 76,894 -69.7%
---------------- ----- ----- ----- ------ ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division
Total 106,028 125,916 -15.8% 585,724 846,358 -30.4%
-------------- ------- ------- ----- ------- ------- -----
Fit 8,876 12,266 -27.6% 38,598 52,053 -25.4%
Accord * 29,774 41,382 -28.1% 160,817 247,244 -34.6%
Memo: Accord
Hybrid 0 3 1 194 -99.5%
Civic * 30,037 29,125 3.1% 148,496 234,086 -36.2%
Memo: Civic
Hybrid 969 3,440 -71.8% 13,297 22,472 -40.5%
S2000 68 201 -66.2% 642 1,920 -66.4%
Insight 2,295 0 9,819 0
FCX 0 0 0 6
FCX Clarity 2 2 0.0% 5 2 151.4%
------------- --- --- --- --- --- -----
Odyssey * 6,785 13,123 -48.3% 63,339 85,712 -25.7%
Pilot * 6,340 7,486 -15.3% 48,638 62,962 -22.3%
CR-V * 19,151 17,419 9.9% 98,068 122,230 -19.3%
Element * 1,516 2,250 -32.6% 8,343 18,084 -53.6%
Ridgeline 1,184 2,662 -55.5% 8,959 22,061 -59.2%
------------ ----- ----- ----- ----- ------ -----
Acura Division
Total 8,662 12,828 -32.5% 59,744 90,742 -33.8%
-------------- ----- ------ ----- ------ ------ -----
RSX 0 0 0 1
TL * 3,309 3,961 -16.5% 20,845 27,642 -24.2%
TSX 2,232 3,474 -35.8% 16,272 21,157 -22.7%
RL 131 532 -75.4% 1,192 3,191 -62.4%
----- --- --- ----- ----- ----- -----
MDX * 2,471 3,477 -28.9% 15,940 28,039 -42.8%
RDX * 519 1,384 -62.5% 5,495 10,712 -48.4%
--------- --- ----- ----- ----- ------ -----
Selling Days 26 26 178 179
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate