Ford's New Fuel-Efficient Vehicles Plus 'Cash For Clunkers' Program Drive Sales Increase in July - Up 9% YTD
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DEARBORN, MI - August 3, 2009: Ford, Lincoln and Mercury retail sales increased 9 percent versus a
year ago; total sales (including fleet) were 158,838, up 2 percent
versus a year ago. Among the highlights:
-- Ford is first among major manufacturers to report sales increase in
2009; year-over-year total sales gain is the first for Ford since
November 2007
-- Ford's fuel-efficient vehicles pace July sales results - Ford Fusion
up 66 percent, Mercury Milan up 60 percent, Ford Escape up 94 percent,
Mercury Mariner up 71 percent, Ford Focus up 44 percent and Ford
Ranger up 65 percent; Ford hybrid sales up 323 percent
-- Ford was first to market with "Cash for Clunkers" website; more than 1
million consumers guided by www.LetFordRecycleYourRide.com
-- First 2010 model Ford Taurus and Transit Connect models were delivered
to U.S. customers in July
Customer demand for Ford's fuel-efficient vehicles coupled with the U.S. government's Car Allowance Rebate System ("Cash for Clunkers") enabled Ford to post the first sales increase of any major manufacturer in 2009.
Ford, Lincoln and Mercury dealers reported 118,197 retail sales in July, up 9 percent versus a year ago. Total sales (including fleet customer deliveries) were 158,838, up 2 percent versus last year.
"We had another strong month in progress before the 'Cash for Clunkers' program started," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.
"Our products, our dealers and our advance preparation enabled us to leverage the program and drive traffic and sales to another level," he added. "In addition, we achieved a sales increase even though we decreased incentive spending in an increasingly competitive environment."
July Sales Highlights
-- Ford Fusion sales totaled 17,610, a July record and up 66 percent
versus a year ago, and Mercury Milan sales were up 60 percent. The
2010 model Fusion and Milan and their hybrid versions are the most
fuel-efficient mid-size sedans in America.
-- Ford Escape sales totaled 20,241, a July record and up 94 percent
versus a year ago, and Mercury Mariner sales were up 71 percent. The
2009 model Escape Hybrid and Mariner Hybrid are the most
fuel-efficient utility vehicles in America.
-- Ford Focus sales totaled 21,830, up 44 percent versus a year ago. The
Focus is among the most fuel-efficient compact cars in America with an
EPA highway rating of 35 mpg.
-- Ford Ranger sales totaled 7,695, up 65 percent versus a year ago. The
Ranger is the most fuel-efficient compact pickup in America.
-- Ford Flex sales totaled 3,631, up 65 percent versus a year ago. The
Flex is among the most fuel-efficient mid-size crossover utilities in
America.
-- Ford's hybrid vehicles (Fusion, Milan, Escape and Mariner) posted
combined sales of 5,353, a record for any month and up 323 percent
versus a year ago.
"We have the freshest line of new products in the industry," said Czubay. "We're really encouraged by the growing number of consumers who are considering Ford for their next vehicle."
Internal and external studies show a positive trend in the percentage of consumers with favorable opinions about Ford, and growing numbers of consumers who are willing to consider purchasing a Ford vehicle, thanks to improved fuel economy, smart technology and higher residual values.
More new products are on the way. The first new 2010 Ford Taurus sedans were delivered at the end of July, as well as the first Transit Connects.
The all-new Taurus is the smartest full-size sedan in America. The Transit Connect, a small, fuel-efficient purpose-built van, is the first ONE Ford global vehicle to be sold in the United States.
This summer, Ford also will debut its EcoBoost engine technology in the Taurus SHO, Lincoln MKS, Ford Flex and all-new Lincoln MKT crossover vehicle. In these vehicles, EcoBoost provides the fuel economy of a six-cylinder engine and the performance of a V-8.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY JULY 2009 U.S. SALES
---------------------------------------
July % Year-To-Date %
---- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 142,135 138,175 2.9 802,483 1,117,746 -28.2
Lincoln 6,672 8,819 -24.3 47,382 65,713 -27.9
Mercury 10,031 9,412 6.6 54,725 82,007 -33.3
------ ----- ------ ------
Total Ford, Lincoln
and Mercury 158,838 156,406 1.6 904,590 1,265,466 -28.5
Volvo 6,441 5,124 25.7 36,187 51,305 -29.5
----- ----- ------ ------
Total Ford Motor
Company 165,279 161,530 2.3 940,777 1,316,771 -28.6
Ford, Lincoln and Mercury
Sales By Type
Cars 62,176 57,177 8.7 342,228 457,622 -25.2
Crossover Utility
Vehicles 37,419 27,336 36.9 203,741 240,393 -15.2
Sport Utility Vehicles 6,526 10,213 -36.1 50,563 108,921 -53.6
Trucks and Vans 52,717 61,680 -14.5 308,058 458,530 -32.8
------ ------ ------- -------
Total Trucks 96,662 99,229 -2.6 562,362 807,844 -30.4
------ ------ ------- -------
Total Vehicles 158,838 156,406 1.6 904,590 1,265,466 -28.5
FORD BRAND JULY 2009 U.S. SALES
-------------------------------
July % Year-To-Date %
---- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,766 4,325 -12.9 21,949 31,765 -30.9
Taurus 1,760 4,100 -57.1 19,141 36,016 -46.9
Fusion 17,610 10,607 66.0 102,756 98,530 4.3
Focus 21,830 15,200 43.6 91,184 138,649 -34.2
Mustang 6,686 10,711 -37.6 40,474 65,764 -38.5
----- ------ ------ ------
Ford Cars 51,652 44,943 14.9 275,504 370,724 -25.7
Flex 3,631 2,204 64.7 23,692 3,583 561.2
Edge 7,857 8,508 -7.7 49,117 77,235 -36.4
Escape 20,241 10,421 94.2 96,643 102,486 -5.7
Taurus X 366 2,034 -82.0 5,650 16,803 -66.4
--- ----- ----- ------
Ford Crossover
Utility Vehicles 32,095 23,167 38.5 175,102 200,107 -12.5
Expedition 2,565 3,469 -26.1 16,521 35,760 -53.8
Explorer 3,108 5,404 -42.5 27,442 55,339 -50.4
----- ----- ------ ------
Ford Sport Utility
Vehicles 5,673 8,873 -36.1 43,963 91,099 -51.7
F-Series 36,327 44,829 -19.0 215,959 319,542 -32.4
Ranger 7,695 4,677 64.5 34,118 45,980 -25.8
Econoline/Club Wagon 7,792 11,146 -30.1 54,680 85,721 -36.2
Transit Connect 417 0 NA 417 0 NA
Low Cab Forward 23 81 -71.6 167 635 -73.7
Heavy Trucks 461 459 0.4 2,573 3,938 -34.7
--- --- ----- -----
Ford Trucks
and Vans 52,715 61,192 -13.9 307,914 455,816 -32.4
------ ------ ------- -------
Ford Brand 142,135 138,175 2.9 802,483 1,117,746 -28.2
LINCOLN BRAND JULY 2009 U.S. SALES
----------------------------------
July % Year-To-Date %
---- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,205 2,279 -47.1 9,666 2,664 262.8
MKZ 1,532 2,331 -34.3 13,340 20,978 -36.4
Town Car 1,841 943 95.2 7,946 9,982 -20.4
MKX 1,642 2,010 -18.3 12,742 19,573 -34.9
Navigator 450 768 -41.4 3,544 9,802 -63.8
Mark LT 2 488 -99.6 144 2,714 -94.7
--- --- --- -----
Lincoln Brand 6,672 8,819 -24.3 47,382 65,713 -27.9
MERCURY BRAND JULY 2009 U.S. SALES
----------------------------------
July % Year-To-Date %
---- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,667 2,569 3.8 14,239 19,310 -26.3
Sable 345 2,276 -84.8 5,710 11,702 -51.2
Milan 2,934 1,836 59.8 15,823 22,262 -28.9
Mariner 3,682 2,159 70.5 15,897 20,713 -23.3
Mountaineer 403 572 -29.5 3,056 8,020 -61.9
--- --- ----- -----
Mercury Brand 10,031 9,412 6.6 54,725 82,007 -33.3
VOLVO BRAND JULY 2009 U.S. SALES
--------------------------------
July % Year-To-Date %
---- ------------
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 525 431 21.8 4,073 7,203 -43.5
V50 181 120 50.8 954 1,151 -17.1
S60 1,461 409 257.2 5,016 6,720 -25.4
S80 602 745 -19.2 5,391 7,657 -29.6
V70 241 234 3.0 1,154 2,336 -50.6
XC60 762 0 NA 4,289 0 NA
XC70 722 668 8.1 3,536 6,302 -43.9
XC90 850 1,546 -45.0 5,613 13,011 -56.9
C70 685 540 26.9 3,745 4,144 -9.6
C30 412 431 -4.4 2,416 2,781 -13.1
--- --- ----- -----
Volvo Brand 6,441 5,124 25.7 36,187 51,305 -29.5