Bosch Spark Plugs Named Favorite Brand In Popular Mechanics Reader Poll

BROADVIEW, Ill., Aug. 3, 2009 -- Readers of Popular Mechanics magazine have named Bosch Spark Plugs as their favorite spark plug brand in the magazine's 2009 Reader's Choice Awards.

Popular Mechanics conducted the survey to determine readers' favorite choices, and more than 7,000 participants voted for their choice among at least five competing brands. The voting revealed that readers selected Bosch as the favored spark plug brand of choice.

"Bosch appreciates the recognition by Popular Mechanics magazine readers. All they were asked was what is your favorite spark plug," said Mark Wilkinson, Senior Product Manager for Spark Plugs for Bosch in North America. "Bosch has built the superiority of its spark plug brand since the early days of the automobile, and continues to advance the brand with cutting edge technology and manufacturing precision. We offer the knowledgeable motorist a wide range of spark plugs, from the Bosch Platinum Ir Fusion four-electrode plug, which uses platinum, iridium, and yttrium precious metals, to the single electrode Bosch Super Plus copper core plug, all of which offer superior performance and durability.

"This comprehensive portfolio of spark plugs and their advanced performance and durability makes them the trusted brand of choice for Popular Mechanics readers driving domestic, Asian and European vehicles," Wilkinson said.

Bosch invented the first commercially viable spark plug in 1902, and for more than a century has been a worldwide leader in automotive products and technology. Bosch developed the concept of heat ranges for spark plugs, still used universally today, pioneered the copper core plug, the platinum plug, and the combination of platinum and iridium for ultimate spark power and spark plug durability. Bosch manufacturers its spark plugs with strict standards of quality, and matches spark plugs to individual automobile models in the replacement market.

"The Bosch brand offers the motorist real performance and the assurance he or she is installing components that will contribute to easy starting, automotive efficiency, and good fuel economy, and will provide these benefits for tens of thousands of miles," Wilkinson said. Bosch spark plugs are available at automotive parts stores and major retailers throughout North America. Bosch is the world's largest automotive supplier.

"We congratulate Bosch for this honor," said Bill Congdon, publisher, Popular Mechanics. "Popular Mechanics readers demand quality and performance in any product they install, and are very savvy when it comes to their automobiles. They are basically Main Street America, and often turned to for automotive advice by their neighbors, friends and family."

For more information on Bosch spark plugs, wiper blades, alternators, starters, oxygen sensors, fuel systems, fuel pumps and other products and services, visit www.boschautoparts.com.