Mu by Peugeot : A Novel Mobility Services Offer
PARIS, FRANCE – August 3, 2009: Automobiles Peugeot is launched a mobility services offer known as Mu by Peugeot. This ground-breaking offer in the world of motoring enables clients, irrespective of whether or not they own a vehicle, to have access to a range of mobility services via a pre-paid card that can be topped up on the www.mu.peugeot.fr Internet site.
Mr. Jean-Marc Gales, Peugeot's Managing Director, states "With this innovative offer, Peugeot affirms its ambition to offer total mobility to all in harmony with the current economic and environmental challenges".
The Mu by Peugeot concept comprises two offers:
The card is topped up by purchasing credits on line via the www.mu.peugeot.fr Internet site or by earning credits by purchasing services from a partner provider. The service will be clearly highlighted in sales outlets by means of special signage: reception desk, point of sale advertising, etc.
Mu by Peugeot is currently already up and running in Brest, Lyons, Nantes and Rennes within the approved dealer and agents network. This new mobility service will be deployed in nine European countries between now and 2011 and plans are afoot to enhance the offer with further mobility services.