Mintz & Hoke Media Only Adds Second BMW Dealership

AVON, Conn., Aug. 3, 2009 -- BMW of Ridgefield (CT) has appointed Mintz & Hoke as its broadcast media agency. According to Lynette McCarthy, Vice President and Director of Broadcast Buying, the assignment includes both planning and buying.

The Ridgefield-based dealership is a partner of BMW of Bridgeport (CT), a client of Mintz & Hoke Media Only since 2007.

"We're helping both dealerships shift marketing and media priorities to overcome the complexity of buying in the Fairfield media market," says McCarthy. "By working with both clients, we'll drive more car buyers into the dealerships more efficiently."

Commenting on the new assignment, Ed McGill, Dealer Principal of BMW Ridgefield and Bridgeport says, "selecting Mintz & Hoke became an obvious choice when we acquired our second BMW dealership because they were already our trusted, value-added advisor and proved they could deliver a strong media buying plan for the group at an effective price."

Mintz & Hoke Media Only is a business unit of Mintz & Hoke Communications Group. The media unit works directly with clients and through other advertising agencies.