Texaco Hits the Road for Cross Country Trip With Automotive Journalist Jeff Bressler
Bressler will blog 3,000-mile journey to launch major promotion
ATLANTA, July 30 -- Chevron today announced that automotive journalist Jeff Bressler will help launch the Texaco Everyday Performance Instant Win Game by driving more than 3,000 miles cross country to meet Texaco customers along the way. Bressler will blog and Tweet after visiting more than 15 Texaco stations, beginning in Atlanta, Ga., on July 31 and ending in Reno, Nev., August 6 at the legendary classic car show Hot August Nights.
"I am looking forward to getting out on the open road and talking to drivers across the country about the unbeatable cleaning power of Texaco with Techron," said Bressler. "Texaco stations along the way provide the perfect locations to stop, make some new friends and fill up the tank of the Camaro I'll be driving, the same model some lucky contest winners could soon be parking in their own driveways."
The Texaco Everyday Performance Instant Win Game, which runs August 1 through August 31, features more than 8,000 prizes, including 10 new 2010 Chevrolet Camaros, 21 Texaco with Techron gas-for-a-year prizes, and thousands of Texaco gift cards. Texaco customers play by picking up game cards at participating Texaco stations and registering online at http://www.texacoperformance.com/.
"The Texaco Everyday Performance Instant Win Game allows customers to fill up on Texaco with Techron while enjoying the chance to win great prizes. We're excited to have Jeff join us on this adventure," said Danny Roden, vice president, Chevron Global Marketing for the Americas.
Consumers can read Jeff's blog at http://www.roadswing.us/ and follow him on Twitter at http://twitter.com/jeffbressler. For more information and to participate in the Texaco Everyday Performance Instant Win Game, go to http://www.texacoperformance.com/.
About Chevron
The Chevron Family of Brands includes the Chevron, Texaco and Caltex brands. Chevron Corporation, one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of approximately 62,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
About Jeff Bressler
Jeff Bressler is the News Editor and on air anchor for Motor Trend Magazine's Motor Trend Radio. The award-winning program is heard each weekend on more than 120 radio stations across the country, as well as Sirius 108 and XM 139 satellite radio. Bressler also serves as the News and Motorsports Director for Auto World Radio. The show is heard each Sunday night on 32 radio stations across the U.S. via Genesis Communications. Jeff has broadcast on Auto World for the last 12 years. In 2004, he was named the nation's top stock car announcer by Short Track Magazine. Bressler is a member of the Eastern Motorsports Press Association, International Motor Press Association, Sports Car Club of America, New York Press Club, Long Island Press Club, Public Relations Professionals of Long Island and the American Marketing Association. Bressler actively races in SCCA Solo and other sanctioned autocross club events, including BMW and Porsche. Over the years, he has won numerous class titles at these events.