Gordon's Celebrity Bowl Benefits Riley Hospital for Children

Indianapolis, July 28, 2009: Jeff Gordon continues philanthropic efforts; eighth annual event raises $250,000 for Riley Hospital INDIANAPOLIS, Ind. – Jeff Gordon remembers his Indiana roots.

The four-time NASCAR Cup Series champion, who grew up in Pittsboro, Ind., hosted the eighth annual Gordon’s Celebrity Bowl on Thursday, July 23 at Western Bowl in Indianapolis. The event generated $250,000 for Riley Hospital for Children, which will be invested in the critical, lifesaving pediatric research being conducted at Riley Hospital in partnership with Indiana University. Earlier in the day Gordon visited with patients and families at the Riley Hospital for Children Cancer Center. The invitation only event featured celebrities including Indianapolis Mayor Greg Ballard, Sam Hornish, Jr., Greg Biffle, Kasey Kahne, Kurt Busch, Ron Hunter and Riley Hospital for Children patients and physicians. Team members bowled three games – each with a different celebrity – and had their team photo taken with Gordon. A live auction was held along with a chance to win prizes through the “Pins for Pediatrics” raffle. Approximately 550 people attended.

“We are very excited to have raised $1.5 million in support of Riley Hospital for Children during this event's eight-year history," said Gordon. “Funds raised from this year’s tournament will support their ongoing research for pediatric cancer.”

“Jeff Gordon is truly passionate about his commitment to children. He shows that commitment through his financial support of Riley Hospital. But, as importantly, he demonstrates it in the time and attention he gives to Riley patients and to all children,” said Kevin O’Keefe, president and CEO of Riley Children’s Foundation.

“Jeff’s support comes from the heart, as does our gratitude.” The play room in the Riley Hospital for Children Cancer Center has been named in recognition for Gordon’s ongoing support of Riley Hospital.

About Riley Children’s Foundation

Riley Children’s Foundation supports Riley Hospital for Children, Camp Riley for Youth with Physical Disabilities and the James Whitcomb Riley Museum Home. As Indiana’s only comprehensive hospital dedicated exclusively to the care of children, Riley Hospital has provided compassionate care, support and comfort to children and their families since 1924. Every year children from all 92 Indiana counties come to Riley Hospital and its regional clinics throughout the state more than 220,000 times. Riley Hospital’s partnership with Clarian Health and its strong affiliation with the Indiana University School of Medicine make Riley Hospital for Children the leader in pediatric care in the state and the region. RileyKids.org

For more information visit www.jeffgordonfoundation.org