Auto Magazine Launches Certified Advantage Pre-Owned Vehicle Program
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LOS ANGELES--MOTOR TREND, a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare™ (www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that the National Launch of the “MOTOR TREND CERTIFIED ADVANTAGE Powered by EASYCARE” program will take place on September 9, 2009. This program for Pre-Owned Vehicles provides consumers the opportunity to purchase used vehicles that have been thoroughly inspected, repaired, and guaranteed, plus come standard with a unique and compelling premium benefits package.
“The dealers participating in the pilot phase of this program have declared it an overwhelming success, as have their shoppers,” says Larry Dorfman, CEO of EasyCare. “The value of having a trusted third-party automotive authority like MOTOR TREND behind the program is immense. The program has been further developed and expanded by consumer and dealer feedback throughout the pilot phase, and we’re very excited that we’re now ready to make the program available nationwide on September 9, 2009.”
Ira Gabriel, Vice President and Group Publisher of MOTOR TREND Magazine, and Sean Holzman, President of Source Interlink Media’s Enterprises Division, announced the national launch of this key initiative in the automotive industry at a 25th Anniversary event for EasyCare on July 22, 2009. At the event, Mr. Holzman declared, “In this economy, it is more important than ever to give car shoppers confidence in their buying decisions. The MOTOR TREND Certified Advantage program allows franchise dealers to provide a highly valued certification on their non-OEM pre-owned vehicles, while giving car shoppers the confidence they need to become car buyers.”
In addition to industry-leading pre-sale inspections, processes, and warranties, every MOTOR TREND Certified Advantage vehicle comes standard with EasyCare benefits like Paintless Dent Removal Coverage, Key and Key Fob Replacement Coverage, and 24/7 Concierge Service, all designed to make the vehicle more fun to own and drive.
MOTOR TREND Certified Advantage protected territories will be made available to a limited number of select dealers who have been thoroughly vetted, trained, and certified to deliver a noticeably better buying and ownership experience. These dealers will agree to provide every customer with the superior service outlined in the MOTOR TREND 7-Point Performance Pledge (http://www.motortrendcertified.com/seven-point-pledge.html). Dealer candidate identification will begin today.
For more information about this program, including how to apply to become an Official MOTOR TREND CERTIFIED ADVANTAGE dealer, please call 800-404-1938 or email dealeropportunity@motortrendcertified.com.
About EASYCARE™, an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EASYCARE brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 1.8 million contracts currently in force, APCO has paid nearly $2 billion in claims, including approximately $180 million in the last 12 months. For more information, visit www.EASYCARE.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND Magazine, the award-winning web site www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (www.youtube.com/motortrend), MOTOR TREND International Auto Shows; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.