Harley-Davidson Rolls out Nine New Models for 2010

More Performance, Features and Value Across Six Motorcycle Platforms

MILWAUKEE, July 25 -- Harley-Davidson roars into 2010 with nine new motorcycle models, the most expansive new-product introduction in the history of the Motor Company. Across six model platforms, Harley-Davidson achieves a fusion of tradition and technology in a motorcycle product line that offers more power, luxury, and style, and more value.

"This ambitious new motorcycle launch reaches to our riders with the incredible passion that Harley-Davidson has inspired for more than a century," said Bill Davidson, Harley-Davidson Vice President of Core Customer Marketing. "We are thrilled to offer our customers nine new models and a full selection of products for 2010 that lets their enthusiasm for enjoying great motorcycles continue at full throttle."

  Highlights of the 2010 Harley-Davidson  line include:

  --  As the new king of the Harley-Davidson Touring line, the Electra Glide
      Ultra Limited model delivers the performance upgrade of a Twin Cam
      103(TM) engine, and features standard equipment items previously
      offered only as accessories on regular-production Harley-Davidson
      Touring models.
  --  The new Road Glide  Custom model looks lean and mean, with a slammed
      suspension, 18-inch front wheel and a new 2-into-1 exhaust system.
  --  The Wide Glide  returns as an all-new Dyna  model done in old-school
      chopper style, with black laced wheels, a chopped rear fender, black
      "wire" sissy bar, 2-1-2 Tommy Gun exhaust and an optional flame paint
      scheme. Priced starting at $14,499, the Wide Glide is also a great new
      value.
  --  The new Street Glide  Trike brings stripped-down, hot-rod styling to
      the three-wheel category, and joins the Tri Glide(TM) Ultra Classic 
      in an all new Trike family for 2010.
  --  Dressed in satin chrome and denim black, the new Fat Boy  Lo presents
      a darker and lower interpretation of the motorcycle that still defines
      the fat-custom segment.
  --  The 2010 Street Glide  model gets even more hot-rod soul, with updates
      that include a larger front wheel, slimmed-down exhaust, and a new
      tail light assembly. Street Glide takes a classic Harley-Davidson
      Touring profile to a low, light and lean extreme.
  --  No motorcycle on the road today matches the modern street attitude of
      the three exciting models in the Harley-Davidson VRSC(TM) family:
      V-Rod , Night Rod  Special and V-Rod Muscle . The explosive
      performance of the liquid cooled Revolution  V-Twin engine keeps VRSC
      at the top of the power cruiser food chain in 2010.
  --  The American motorcycle legend that is Harley-Davidson Sportster 
      features six models for 2010, including the $7,999 Iron 883(TM)
      introduced mid-year 2009 and four others priced less than $10,000.

  --  Harley-Davidson Custom Vehicle Operations(TM) (CVO(TM)), masters of
      shimmering chrome and bold paint, offers four new limited-production
      models for 2010. The CVO Softail  Convertible is a versatile urban
      touring motorcycle, while the CVO Street Glide is a high-performance
      hot-rod bagger. The CVO Ultra Classic  Electra Glide  and CVO Fat Bob 
      models are refreshed for 2010 with new paint schemes and styling
      details. All CVO models are powered by a Twin Cam 110(TM) engine, the
      largest displacement V-Twin offered by Harley-Davidson.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.