VaselineR MEN Lotion Teams with Target Chip Ganassi Racing
and Earnhardt Ganassi Racing with Felix Sabates across IndyCar and
NASCAR Sprint Cup Teams
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FOR IMMEDIATE RELEASE
Contact: Kelby Krauss at Target Chip Ganassi Racing,
317.802.0000
Jarrod England at Earnhardt Ganassi Racing with
Felix Sabates, 704.662.9642
Vaseline PR Contact: Michelle Sabari, M Booth & Associates,
212.539.3231
CONCORD, N.C. (July 23, 2009) - Unilever, one of the world's largest
consumer products companies, announced today that Vaseline(r) MEN Lotion
will be an associate sponsor of Target Chip Ganassi Racing and Earnhardt
Ganassi Racing with Felix Sabates. Vaseline(r) MEN will be the primary
sponsor of the No. 10 Honda Dallara driven by Dario Franchitti and the
No. 1 Chevrolet driven by Martin Truex Jr. at select races across the
IndyCar and NASCAR Sprint Cup Series (NSCS).
The Vaseline(r) MEN paint scheme will make its debut for Target Chip
Ganassi Racing this weekend on the No. 10 car for the IndyCar Series
race at Edmonton, Alberta on July 26 (VERSUS, 5:00pm ET). Vaseline(r)
MEN will debut on the No. 1 Chevrolet in the NSCS at Dover, Del. on
September 27 (ABC, 1:00pm ET) and again in Martinsville, Va. on October
25 (ABC, 1:00pm ET).
Notes of Interest:
Dario Franchitti, No. 10 Honda: Franchitti, the current IndyCar Series
point's leader, is the 2007 Indianapolis 500 winner and IndyCar Series
Champion. He returns to open wheel racing in 2009 after spending last
season in NASCAR. Franchitti already has begun adding to his tally of
career wins in 2009 by capturing his 19th, 20th, and 21st career
victories at the Grand Prix of Long Beach, the Iowa Corn Indy 250, and
most recently at the Honda Indy Toronto in Round 10 of the IRL schedule.
Martin Truex Jr., No. 1 Chevrolet: Truex has a total of 136 starts in
the NSCS, with one win, 12 top-fives, 34 top-10s, and two poles. The
Mayetta, NJ native made his mark in the NSCS after claiming his first
pole award, seven top-five finishes, 14 top-10s, and his career first
victory at Dover International Raceway during the 2007 season. Truex is
a two-time winner of the NASCAR Nationwide Series Championship in 2004
and 2005.
Vaseline(r) MEN lotion: The Vaseline MEN lotion range includes
fast-absorbing body, face and hand lotions that give men strong,
resilient skin. The products: Vaseline MEN Fast Absorbing Body & Face
Lotion provides instant relief for everyday dryness in less than :15
seconds; Vaseline MEN Extra Strength Body & Face Lotion that moisturizes
to heal severely dry skin; and Vaseline MEN Extra Strength Hand Lotion
which deeply penetrates the skin's surface to make it healthy looking
and moisturized. The lotions are designed to fortify men's skin to make
it more resilient and are ideal for everyday use on all skin types.
Quoteboard:
Srini Sripada, Marketing Director of Unilever Skincare: "We are very
pleased to be partnering with Target Chip Ganassi Racing and Earnhardt
Ganassi Racing to help generate awareness for the Vaseline MEN lotion
brand. Both the NASCAR and IndyCar sports properties are based on speed
and strength, which provide a terrific platform for the brand to
communicate its product benefits of fast absorption and strong, healthy
looking skin to the male consumer."
Steve Lauletta, President of Chip Ganassi Racing Teams, Inc.: "Any time
you get the chance to work with a big brand like Vaseline you have to be
both encouraged and proud. We would love nothing more than to see the
Vaseline MEN car in victory lane. One of the advantages that our team
has is the ability to provide a sponsor with opportunities and assets in
multiple forms of auto racing thereby giving them the ability to market
to different audiences. I think this is a great opportunity for both of
us."
Dario Franchitti, Driver of the No. 10 Honda Dallara: "I wasn't here
last year when the series made its debut in Edmonton, but my teammate
Scott Dixon found the quick way around the track so I'll be looking to
him for advice on how to get the Vaseline MEN car into victory lane. The
airport runway layout is similar to Cleveland's track, which I also
liked running. The No.10 team is looking forward to getting started at
Edmonton on this new partnership."
Martin Truex, Jr., Driver of the No. 1 Chevrolet: "I'm really looking
forward to driving the Vaseline MEN car at Dover and Martinsville at the
end of this season. They are another addition in a long line of great
partners that we've had on our car this season. I got my first win at
Dover in 2007 and I hope to have another strong performance there."
About Vaseline: Vaseline(r) products are manufactured by Unilever [NYSE:
UL, UN], one of the world's largest consumer products companies. With a
135+ year heritage as America's most trusted healthy skin expert and
more than 30 years as a leading hand and body lotion, the Vaseline(r)
brand delivers products that meet the specific needs of consumers, no
matter their lifestage or lifestyle. In addition to the Vaseline(r)
Lotions, the Vaseline(r) family of products also features a complete
line of Vaseline(r) Petroleum Jelly, bath products and Vaseline (r) Lip
Therapy(r) lip balm. All Vaseline(r) products can be purchased at
supermarkets, drugstores, mass merchandisers and club retailers
nationwide. For more information visit www.vaseline.com.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs
for nutrition, hygiene and personal care with brands that help people
feel good, look good and get more out of life. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products. In the United States, the portfolio includes major brand
icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr,
Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered trademarks of
the Unilever Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever employs nearly 12,000
people in both the United States and Puerto Rico - generating nearly $10
billion in sales in 2008. For more information, visit
www.unileverusa.com.
For more information log onto www.chipganassiracing.com or
www.earnhardtganassiracing.com
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